City of Cape Town, Western Cape, South Africa
A senior board level director with 25 years experience of the premium wine and spirits industry, particularly brown spirits. A strong history of successful brand re-positioning and (re)setting strategic direction with the necessary leadership, communication and team skills to implement and deliver against those plans. Specialities: Setting global and in-market strategic direction Brand Positioning Delivering and executing commercial results from strategic brand plans Disruptive, distinct, differentiated marketing - a firm advocate of being a pirate rather than in the Navy.
Driving the overall business for the full Moët Hennessy portfolio across a broad set of markets in Africa and the Middle East. Managing and leading a talented team of MH and local talents to achieve the Group’s long-term vision in this diverse and vibrant region.
Commercial Lead for South Africa and neighbouring markets. Responsible for delivering P&L and driving business targets for approx 8 markets in the region. Marketing Director for the region of Africa and the Middle East; ensuring maisons' strategy and programs are relevant to our local consumer, implemented at scale, and drive brand and commercial results for all key markets. Developing local initiatives as required to complement global strategies.
Managed the full portfolio of Accolade Wines for the UK & Ire, taking on additional responsibilities for the EMEA region in my second year.
Led the in-market team in the marketing, selling and distribution of the full Moet Hennessy portfolio, as well as key brands from our joint venture with our partner Diageo.
Executive Board Director responsible for driving the Global Commercial and Brand performance of the Glenmorangie and Ardbeg Single Malt Whisky portfolio, primarily within the Moet Hennessy distribution network.
Global responsibility for the development and management of the Glenmorangie brand
Driving the marketing and brand develpoment of the premium aged expressions of Glenmorangie, the recently launched Signet, and the Travel Retail focused 'Private Collection'. Also commercial regional responsibility for Benelux, Southern and Eastern Europe for the full Glenmorangie and Ardbeg portfolio.