San Francisco, California, United States
Successful teams are built around good people, clear goals and proactive communication. As a marketing leader, I strive to help solve marketing challenges as well as to inspire teams to work towards our goals in a strategic and collaborative manner. Website - www.davidwneal.net (client examples and further work experience) Key Expertise: B2B Marketing, Digital Transformation, CX Strategy, ABM, Demand, Technology Marketing, Advanced Analytics, Google, MarTec Platforms, Marketing Automation
Leading Client Services across the Americas, overseeing enterprise accounts, regional client growth, and strategic client partnerships. Focused on partnering with organizations to modernize how they go to market by evolving marketing systems through more connected, AI-enabled ways of working. This includes: • Partnering with enterprise clients to evolve go-to-market and customer experience models • Evolving client service models to enable faster, more connected delivery • Embedding AI directly into day-to-day workflows across the full campaign lifecycle - from planning through optimization • Driving the shift from fragmented execution to more unified, system-driven marketing approaches Work spans enterprise organizations across cloud, SaaS, cybersecurity, and financial services, including Cloudflare, Databricks, Palo Alto Networks, Stripe, ServiceNow, and Adobe amongst others.
Portfolio lead for a fantastic agency which strives to deliver exceptional service for B2B clients globally.
Helping agencies create great work and build high performing teams.
Oversee Transmission's largest P&L globally including the cornerstone account as well as key growth accounts within North America. B2B marketing work - ABM program strategy, marketing strategy/ analytics, content strategy/ thought leadership, Creative concepting, media/ campaign activation planning, marketing production/ program management. Primarily focused on B2B Technology clients - HP Inc., Informatica, ZScaler, Transmit Security, VM Ware, Fujitsu, Poly, DocuSign amongst others.
- Led cross functional team of paid media, CX strategy, analytics, program management, and creative leads to run AOR relationships for a diverse range of Technology and Financial Services clients - High-performing multi-channel demand generation and acquisition programs - Digital transformation through integrated demand gen, third party tools and analytics - Agency lead for Salesforce engagements including a key Dreamforce strategy project - Creative campaign development for new brand positioning, product launches, ABM/ Demand Gen and COVID-19 response - New business lead for B2B Technology companies in the Bay Area Key clients: Salesforce.com Inc.; Gigamon LLC; Cisco Meraki; Green Dot
Epsilon Conversant is an end-to-end marketing agency, data products and SaaS based technology company with capabilities designed to meet the ever evolving needs of the modern marketer. - Full $15+ M P&L responsibilities with a heavy emphasis on business development and client retention/ satisfaction American Express (2012 to 2019) - Digital agency partner for Global Commercial Payments organization - CX, website, mobile, emails, DM, display, video, events (26 markets - NA, EMEA, JAPAC) - Technology partner for Loyalty Edge group within Enterprise Growth - Marketing creative agency partner for Membership Rewards, Global Merchant Services, Global Business Travel and AMEX Serve - Technology services vendor for Sitecore and Adobe platforms Charles Schwab (2016 to 2019) - Technology and operations responsibility for the CONNECT distributed marketing platform (financial advisor, sales, operations and bank user segments). Currently migrating to Salesforce.com. Ameriprise (2016 to 2019) - Email strategy and ESP platform work for financial advisors segment UnionBank (2018 to 2019) - Email strategy and ESP platform work for PurePoint Bank and MUFG - Data hygiene and customer profile platform management Meridian Loyalty (2017 to 2019) - Loyalty platform technology team for key clients - BarclayCard US, Fifth Third Bank, American Express Blue Cash/ Blue Sky, PenFed Credit Union LionTree (2016 to 2018): - Built iOS/ Android mobile app for community networking and messaging within the client portfolio. Delta Airlines (2014 to 2017): - Strategy/ Analytics vendor for Delta SkyMiles and Co-Brand relationships - Managed the Delta Uplift program including branding, digital experience, website, mobile, campaign creative and production Fifth Third Bank (2014 to 2015): - Agency of Record win for bank marketing services Google EDU (2012 to 2015): - UX Design to foster growth for Google Educator programs globally (multi-market/ language)