Dublin, County Dublin, Ireland
Creative professional with 12+ years of experience blending visual content creation, marketing strategy, and fine art. As a founder and director of multiple ventures, I’ve demonstrated a unique ability to bridge the gap between creativity and business, driving brand awareness and revenue growth. My expertise spans content creation, social media marketing, e-commerce, and brand strategy, with a proven track record of leading impactful campaigns and building engaging visual identities. As an artist, my work has been exhibited worldwide at prestigious venues and featured in renowned publications, reflecting my commitment to pushing creative boundaries. Passionate about crafting innovative solutions that inspire and deliver results, I thrive on adapting to the ever-evolving digital landscape and combining creativity with strategic thinking.
Leading marketing across two distinct consumer brands — Atlantic Stoves & Fires and Tribe Health & Wellness. • Delivered a comprehensive rebrand of Atlantic Stoves & Fires, reshaping brand identity and market positioning from the ground up • Built Tribe Health & Wellness as a brand from scratch — strategy, identity, and go-to-market • Built and launched two brand websites from scratch • Designed and implemented the company's entire digital infrastructure from the ground up — introducing Microsoft 365, HubSpot, Shopify, Adobe Creative Suite, and Canva where no formal systems previously existed • Managed brand presence at the Ideal Home Show, driving awareness and new audience reach for Tribe • Developed and executed social media campaigns across both brands • Produced brand collateral including full brochure design and copy
Work recognised by NP Digital as the gold standard for retrofit advertising, presented at an SEAI Energy Show seminar for One Stop Shop businesses Led the complete strategic rebrand of KORE Retrofit based on deep market research into consumer priorities, contributing to a 22% YoY increase in retrofits Developed the ‘Live the Difference’ tagline and multi-channel campaigns across digital, video, and radio Built and launched a new website, managing every aspect from branding and content strategy through to design and development Implemented a tailored CRM system and utilised SEMRush, Google Analytics, and AI-driven platforms to optimise performance
Built and ran a creative content agency, growing to a team of three with 8–10 active clients at peak. Work spanned photography and video production, content strategy, and end-to-end campaign concepting — advising on brand direction as well as executing it. Conceived and delivered the ‘Darkness to Light’ campaign for Novaerus end-to-end — a full-concept brand film translating their air purification technology into a cinematic visual narrative, from idea through production Advised SIMS IVF to pivot their social content strategy to educational video matched to their demographic — the account grew to 3,000 followers, representing approximately 30% of Ireland’s annual IVF patient population Delivered campaign photography for Guinness in collaboration with Dolmen, whose associated beer tap product received a Red Dot Design Award Produced campaign content and creative for New Balance and Umbro through their Irish distribution partner, with direct involvement from the New Balance international team
Built and ran a D2C e-commerce and gifting business alongside A Butcher’s Hook, launched during COVID-19 and grown to six figures within two years. Developed an e-commerce platform generating €250k in turnover over 24 months, with an average order value of €70 Built a B2B corporate gifting and workshop offer with clients including IPUT, HubSpot, and LinkedIn Led successful pop-up shops across Dublin before being offered a retail concession in Brown Thomas, Grafton Street — cancelled due to COVID-19 lockdown restrictions Built brand and digital presence from scratch, growing the Instagram community to 10,000 followers and driving revenue through organic social, email, and paid channels