Munich, Bavaria, Germany
Chief Marketing Officer at Kijimea; previously held positions as Engagement Manager at McKinsey & Company and Project Manager Group Strategy at Munich Re, where I have gained vast experience in managing and executing projects in the areas of Strategy and Marketing & Sales. I joined McKinsey after completing an MBA at HEC Paris as an Excellence scholar. In my previous professional career, I was an award-winning professional classical musician. During this period, I have gained significant media-experience and achieved a track record of successfully planning, executing and promoting projects in the music world.
Sabbatical - Pursued long-term goals: Ultra-Marathon completion, Ironman completion, skipper license and further skipper training - Continued freelance work as senior marketing advisor for SYNformulas GmbH on a broad range of activities for online and TV marketing
Led the product management and online marketing teams • Developed the D2C marketing mix (Online, TV, Print) across Europe, achieving significant growth • Oversaw setup and optimization of online marketing campaigns including SEA, Native and Social • Steered the product portfolio, including new product launches and product / marketing story evolution
Manager for key strategic projects across Munich Re Group • Led group-wide projects with cross-functional teams and presented results to C-level executives • Assessed various proposed M&A targets for their Strategic fit and potential for successful PMI Supported recruiting activities by performing recruitment interviews for Munich Re
Project lead in projects with up to 5 consultants for various, international insurance companies • Client work focused on marketing and sales, digital distribution, strategy and process excellence • Was key member in knowledge building initiatives on omnichannel marketing and distribution Supported recruiting by Interviewing applicants across Germany