France
Expert in Marketing & Communication in the Fashion and Luxury Industry and specialized in Digital, I am able to offer brands 360 °strategies. From the management of brand content creation to the off-line & on-line campaigns activations.
- Conseil et formation en stratégies de communication. - Gestion de la création et de la diffusion des contenus de marque (production photos & vidéos) - Management du changement d'identité visuelle : charte graphique et packaging. - Gestion de projet media et hors-media , communication événementielle.
- Strengthening the visibility and the image of the agency in the professional and public media. - Organization of BtoB & BtoC events to develop new business and improve the client relationship. - Optimization of social media strategy: definition of the editorial line, management of content creation & daily publications. CLIENTS : LVMH, PUIG, SAMSUNG, DISNEY…
Definition of the visual communication strategy for all the main product lines (Sonia Rykiel Paris, Sonia By, Sonia Rykiel Kids) and those under licence (Sonia Rykiel Home, Sonia Rykiel Eyewear). - Steering the visual identity and graphic charter redesigns (AD Peter Miles). - Renewal of off-line and on-line international advertising campaigns (New photographers: Mert & Marcus, Juergen Teller ...), and photo and video content for the ‘Sonia By’ contemporary line. - Development of new coherent communication tools (press and customers) in accordance with new business strategies. - Worldwide optimisation of media-planning and media-buying. - Management of a communications project network (US, China, Japan, Korea, ...). - Managing a team of 4 people.
- Definition of advertising strategy across all product lines. - Driving the digital strategy: corporate website, e-commerce, social networks. - Production management of communication tools, and advertising and media-planning campaigns. - Coordination of the H & M and Sonia Rykiel co-branding project: double collaboration, underwear and ready-to-wear collections. - Managing a team of 3 people.
- Production management of communication tools and advertising campaigns. Media Planning. - Steering the redesigning of the graphic charter for all product lines (Desgrippes Agency) - Project coordination for the 40th Anniversary of the Sonia Rykiel House: An international press event organized at Parc de Saint Cloud (seated dinner and party). Tribute to Sonia Rykiel by 30 renowned fashion designers. -Support of the Sonia Rykiel exhibition project by at the Musée des Arts décoratifs de Paris. - Participation in the works of Madame Sonia Rykiel: ‘Dictionnaire Déglingué’ and ‘N’oubliez pas que je joue’: meetings with publishers, selection of illustrations and modelling set-up, proofreading. - Managing a team of 2 people.
- Definition of international media strategy, optimisation of media planning and media buying, support of agency change (KR media). - Production management of advertising campaigns and variation of visuals for stores. - Coordination of the Giant Suitcases project for the reopening of the Champs Elysées store. - Supervision of communications project manager network (Europe, Asia, Middle East branches).
- Production coordination of advertising campaigns, and press and customer communication tools, preparation of the press media plan, management of external service providers. - Steering the visual identity and graphic charter redesigns (AD Peter Saville).