New York, New York, United States
20 year senior level advertising, business development and team management executive. . Advertising expert who understands the digital environment. Digital Advertising is still advertising. That is the secret. Have consistently set and achieved high sales and revenue goals. Leverage a consultative selling style and build long lasting professional relationships. Multimillion Dollar P&L Management Strong digital advertising, mobile and research skillset. Specialties: Prospect Development, Presentations, Negotiations, Client Management. Territory and business planning, mobile and online display advertising. Brand & Market Research. Event sponsorship.
I lead the Creative Development Program for one of our largest clients. The work we do is global, covers a wide variety of advertising types & formats and is helping our client deliver on their strategic vision to become a top advertiser.
I lead the Connect Digital Studio which serves as the leadership, innovation and executional backbone of the company’s digital solutions for brands, media and technology. We work with our Clients, our Teams and Partners to develop tools, frameworks and capabilities to measure digital advertising. Our core philosophy: digital advertising is still advertising.
My role is threefold. - Help educate our Clients on best practices to build, deploy and measure effective digital advertising campaigns - Work closely Ipsos Client Service to sell in, execute and report on digital projects - Develop and enhance innovative measurement tools
Symphony Advanced Media provides fast, actionable insights into the True impact of cross media advertising strategies & campaigns.Our technology combines behavioral and survey insights to help clients better understand & quantify the synergistic and incremental impact of their integrated advertising. My expertise includes: - Cross Media Measurement & Insights - Digital Measurement- Including Online, Social & Mobile - Creative Testing & Optimization
I was responsible for selling sponsorship packages for the largest Market Research and Innovation Events in the world, including FUSE, The Market Research Event, Front & Back End of Innovation. I utilized a consultative selling style to understand client goals and create custom programs to fit their needs, goals and budgets.
EachScape is a leading provider of software to develop mobile applications. Our platform provides clients the ability to quickly develop and deploy highly customized apps across multiple OS (iOS, Android & HTML5) and platforms (phone/tablet). We utilize a building block approach to create apps, enabling clients to develop apps in weeks instead of months. In addition, our tool includes integration with social networks, chat, push notification, video, various ad servers along with reporting and app management.
I led a multi-faceted team of research and client service professionals providing digital and integrated brand research. Key clients included Darden Restaurants, The Hershey Company, Medicom, Starcom, Meredith Publishing & The Weather Channel. Team Performance exceeded goals for sales and revenue.