San Diego, California, United States
Motivated, results-oriented Marketing expert with over 20 years experience in business management, customer acquisition & retention, merchandising, product development, and sales using direct mail and multiple e-commerce channels. Inventive and hard working, taking entrepreneurial ownership in projects. Excels at using data-driven analytics to shape marketing strategies.
Local Knowledge is a premium curated experience company based in San Diego, offering fully customized golf, dining, and discovery days for corporate groups, travelers, and anyone who wants to experience the best of America's Finest City — without any of the hassle. As founder and host, I personally design and lead every experience — from tee times and course strategy to restaurant reservations and surprise moments built into the day. No two trips are the same. What I do: -Design and host fully customized San Diego experiences for corporate offsites, milestone events, and small group travel. -Curate golf, dining, and discovery itineraries tailored to each group's interests and occasion. -Manage all logistics, reservations, and details end to end. -Maintain relationships with hotel concierges, golf courses, and San Diego's best dining and experience partners. In short — when you visit San Diego, I make sure you leave thinking it was the best trip you've ever taken. Learn more about us here: https://localknowledgesd.com/
Senior Management role responsible for Customer Acquisition and Retention reporting directly to the CEO. Responsibilities & Expertise: • Oversees Marketing Budget & Forecasting • Marketing investment decisioning and program execution • Administer performance-driven marketing campaigns • Management of sales & marketing teams responsible for lead generation & customer retention programs • Direct Mail, Digital Marketing, Affiliate, Email, Strategic Partnerships & Telesales marketing efforts. • Align Sales Capacity with Lead Generation to optimize ROI • Contact Center Strategy • Partner to BI & Analytics team, using data to drive decision making
Results-oriented Marketing expert with over 18 years’ experience in business management, customer acquisition & retention, merchandising, product development, and sales using direct mail and multiple e-commerce channels. I'm inventive and hardworking, taking entrepreneurial ownership in my projects. I excel at using data-driven analytics to shape marketing strategies. How I help my clients: Developing and Executing Marketing Plans – Establishing and Managing to KPI's – Business Development – Merchandising – Direct Marketing – Digital Marketing – Multi-Channel Marketing - Branding - Budget Management- Financial Management. Experienced in both B2B & B2C businesses.
Responsible for Direct Marketing Program exceeding 23,000,000 mail pieces annually. • Managed Customer Acquisition program that recruited over 100,000 new buyers annually. • Oversaw Customer Retention and Subscription Renewal Programs. • Created and managed test plan for continual improvement in response and customer lifetime value. • Project management to coordinate external resources with internal teams to ensure deadlines and budgets were achieved.