Dallas, Texas, United States
I've spent 36 years solving the data problems that drive the nation's largest health plans, life insurance carriers, and retailers — and the root cause is almost always the same. It's not the data. It's identity. When identity is wrong, everything built on top of it is wrong. Campaigns misfire. Forecasts drift from outcomes. Suppression fails. Acquisition and retention dollars are wasted at scale. I've seen it save clients millions of dollars and generate tens of millions more in return. My career has been built at that foundation. At KnowledgeBase Marketing Group I founded and led the Insurance and Healthcare practice, building segmented consumer databases for virtually every major managed care organization operating at scale in the U.S., as well as leading life insurance carriers. That work spanned under-65, Medicare-eligible, and PBM populations — and included some of the most complex data integration projects in the industry. Today at Data Decisions Group I work with health plans, life insurance companies, and retailers on data readiness, data procurement, and identity resolution — using a patented approach that creates persistent person-level identification without a master referential database and without exposing PII. It's a problem that has resisted every major platform investment in the industry. 27 customer database implementations — each built on a proprietary data asset architected specifically for that organization and its stakeholders. Healthcare, insurance, and retail. Consistent positive ROI. If you're wrestling with member data quality, identity resolution, or database readiness for acquisition or retention marketing — I'm worth a conversation.
Managing Sales for Healthcare and Insurance Division