Portland, Oregon, United States
Marketing professional with brand and product marketing successes in telecom, automotive, technology and industrial. I have experience leveraging multiple platforms and evolving strategies to effectively reach desired consumer and business audiences.
Develop cross-functional product marketing strategy for data center products including CPU, AI accelerators and GPU products, and execute campaigns across events and digital assets to amplify end-customer business value across channels Support channel partners through the development of co-marketing materials focused on joint value proposition for Intel partners deploying solutions built on Intel data center technologies – focus on data center and cloud solutions across NSI, GSI, OEM and CSP partners Support tier 1 Intel industry events through the development of event & product strategy to effectively showcase business value of the products in our data center portfolio across usage models and priority workloads Manage and execute product disclosure strategy operations for Intel® Xeon® 6 products, providing internal and external guidance (25 + Intel customers/partners) through a complex launch structure with multiple components Support sales enablement efforts Intel field sellers, including development of critical sales resources based on customer business outcomes to ramp product adoption Support data center product launches through development of prioritized marketing assets for flagship launch moments across social/web while managing multiple agency relationships, including geo support, to increase content consumption
Developed marketing campaign plans to promote the benefits of the Microsoft Azure cloud platform and the business value we provide as a managed services provider – targeting SMC and SMB accounts Served as an alliance partner with Microsoft and collaborate with Microsoft teams to take advantage of joint marketing initiatives and available funding programs for new customer opportunities Co-sold with Microsoft utilizing the Commercial Marketplace and One Channel Partner platforms to promote our service offerings to Microsoft sellers Managed agency relationships and 3rd party tools to drive marketing/sales qualified leads across verticals and support annual campaign plans Organized the creation of GTM messaging for awareness and demand generation tactics targeted at SMC/SMB ITDMs as well as Microsoft sellers in the healthcare, public sector, and retail spaces
Developed insight-based B2B integrated marketing campaigns for our Intel clients and their channel partners (GSI, NSI, OEM) to promote a collection of Intel-based technology solutions in the data center and cloud computing spaces – managed internal teams, deadlines and budgets Delivered GTM messaging, industry research, demand generation and sales enablement tactics for Intel partners targeting potential customers in the enterprise and public sector spaces to support partner sales goals for identified solutions Partnered with Intel CCG teams to develop compelling content focused on end-user usage scenarios that promoted AI on Intel 10th Gen application capabilities for creators Collaborated with the Intel Developer Relations Division to develop content campaigns promoting HPC and AI-based software applications driven by Intel® Xeon Scalable – highlighted the business results these applications delivered for end customers – targeted AI software developers Assisted with management of the Intel Retail Edge Program, including the Partner Showcase component, where I recruited OEM partners and helped create/distribute training content focused on Intel-based systems to RSPs Produced demand generation content promoting HP consumer and industrial printer products to support nationwide campaigns
Managed Acura brand activation across the sponsorship portfolio to effectively promote the brand story and cutting-edge product features to a targeted audience.
Managed AT&T's brand activation campaigns at sports and entertainment venues across the sponsorship portfolio to effectively promote the refined AT&T brand story, including retail communications campaigns. Created and executed activation tactics for existing AT&T endorsements and sports marketing agreements. Collaborated with a variety of vendors, agency partners and internal teams to ensure that activation elements were being properly delivered and the target audience was being hit - included emphasis on developing retail communications and digital consumer touchpoints. Ensured drive-to-retail tactics in all activation campaigns to increase traffic to locations of purchase.