Manchester, England, United Kingdom
I tend to be useful when your business is functioning, but nothing you do seems to make a difference. Most of the time, attention is on the wrong problem. From the outside, the business can look fine. Revenue may be flat or under pressure. The team is busy. Decisions are being made. Yet effort no longer turns into progress, and the fixes that used to work stop landing. That is usually a sign of misdiagnosis. The Leader’s Diagnostic is a fast, AI-assisted diagnostic process designed to surface the real causes most advisory and consulting processes miss. It replaces opinion-led discussion with structured insight that founders can act on within days, not months. It looks at the organisation and the founder together, because in practice the constraint often sits across both. I work one to one with founders and founder leaders. The work is direct, private, and focused on getting to the right problem quickly, so decisions can follow.
If you're a business founder with a stubborn problem, I have lots of experience in helping to get it fixed quickly. I have my own proven framework that's done just that, delivering fresh insights and success. It's called The Leader's Diagnostic and is part problem diagnosis, priorities, planning and acting with me at your side. By working with lots of founders over many years I now understand a real truth that separates success from failure. It's that if you don't find the right problem to fix, you'll always be fixing the wrong ones. Which is not good thing to do, but can be easy to fall into. So we use your knowledge + my expertise + The Leader's Diagnostic framework to find the right things to fix and make a plan to fix them. The Leader's Diagnostic is a proven decision-making and planning framework refined over years, designed to accelerate your business growth. And I work with you on a 121 basis, supporting your thinking, addressing various growth issues and providing sustainable solutions. Here's proof it works from some client successes. - Sustainable revenue growth over 100% year-on-year - Profitability (EBITDA) increases of +80% - Revenue increases of over £100% - Business market repositioning creating new territory growth - Senior team restructuring and succession planning - Multi-million pound business exits - Pitching & raising seed equity investment We get these results because TDL is designed to recognise that both personal and organisational factors impact growth, something overlooked by most consultancies. I've been in business for many years, here are just a few highlights. Founder and Co-founder: digital, marketing, tech, fintech, and service businesses. Strategic Board Director: Global corporate UK subsidiary. Board Director: Global advertising UK subsidiary. If you're interested i whether I can help you, all the details are here www.theleadersdiagnsotic.com #FounderSupport #BusinessTransformation #Coaching #BusinessGrowth
Working with founders to break free from stagnation and grow
Working with some brilliant people to make running a small business a little less stressful by creating the Autopaid Invoice : the invoice that's paid the day it's sent.
Promoted to the senior leadership team to broaden and accelerate the impact of change necessary in the face of increasing technological and competitive pressures. Working as a Director of the company to drive all aspects of the business, working across all financial, resource, market and operational areas. Taking Board-level decisions for the short and medium term affecting financial, profit, performance, investment and resource deployment. Particular focus is to act in an entrepreneurial manner within existing structures to create new business units and accelerate growth in new and existing markets. Specific responsibility to define and create a cloud-based business unit across the UK and to support the role out of sales and services to key European markets. Co-created the pan-European 'Next Time Label It' labelling category campaign with Rosa Park agency Paris.
Brief was to look 2-3 years ahead at future business challenges, new markets, technology innovation and create structures, services and resources to defend against threats and exploit opportunities Current projects Change Management – move the business from a transactional business to an added-value business with a cross-functional, multi-discipline, agile, flexible structure Develop an added-value, services approach and realign market positioning and offer Organisational change – create a customer focus; deliver services of value to the customer through skills change, redeployment of people and people turnover Assimilate new product sets and categories into future planning Plan and execute new routes to market, including the evolution of sales activity and performance through ‘always on’ mobile technologies Consider financial aspects of future activities with respect to investment requirements, P&L and OPEX Sales innovation through the deployment of a mobile technology and infrastructure, new sales methodologies currently in rollout against a successful pilot where uplift to 167% of target has been achieved from a base of 57% Lead, as a secondee, the European Marketing team (22 territories) in creating high impact, high value, cross-border marketing campaigns with specific input with France, Germany and Iberia. Business community mentoring (pro-bono) Mobile application and strategy business – Business planning and growth strategy, key business investment and development decision support The Manchester Grammar School (MGS) - “Go to market” and marketing positioning strategy support
Engaged by the business to help rejuvenate the organisation’s sales and marketing performance. Senior, multi-disciplined role that required evolving several aspects of the UK arm of a Japanese global business into a new era of business performance. Reporting and directly responsible to the Managing Director. Key roles Leadership, management and development a team of 35, responsibility:- - Marketing & communications - IT - Business Planning - Business Intelligence Role impact Change Management & HR – cultural development and shift, staff rationalisation. Re-built new teams Commercial - sales and marketing resource re-orientated to business performance Alignment - 4 key areas, Business Planning, Marketing, IT, Business Intelligence Pan-European Marketing Strategy - marketing development leadership contribution across Europe incl. Germany, France, Spain and 19 territories Numbers Business sales c. £110M £19M S&M budget management Achievements T/O growth from £106M to £115M in a recessionary period PBIT targets met OPEX managed in line with business expectations to maintain profitability and expand markets Marketing became a driver for business growth and development Channel strategy re-aligned to partner need Marketing A3 printer marketing campaign (141%) – Brother now No1. A3 manufacturer in Europe and UK in 1 year (£4M+ revenues on a spend of £700k, first year) 1M units sold 141% marketing campaign awarded – Effie Pan-European Effectiveness Award (Silver) 2012 Retail strategy executed with sales growing the category by over 200% and significant new retail partners (JLP and others) Labelling business plan and campaign (Route 66) – overtook Dymo to be No1. in UK labelling Market Share by volume Route 66 campaign– Cannes Lions creative awards shortlist 2012 Route 66 campaign – European Office Products Awards – Marketing Initiative of the Year – 2013 Business Intelligence resource - Data-driven sales and market analysis created
Omnicom network advertising and marketing agency. 200 people across brand, advertising, digital, PR and related disciplines. Promoted within the board to head up the largest division (over 50% of all revenues) of a leading UK business communications, strategy and marketing group providing brand and retail solutions to major corporations. Full responsibility for all client relationships within the division Leading a team of 34, sold & secured an expanded fee service contract with Nissan, increasing value by £1m to £4m which paved the way to a pan-European fee-based deal Collaboratively developed extensive brand and marketing strategies with senior clients Turned around a crucial but ailing division of the business responsible for £6m in fee revenues Improved client profitability in national and multi-national clients including Nissan, Shell Global and LG A secondary role, responsible for group-wide IT reducing costs by some £550,000 over a 10 year period, whilst increasing effectiveness of systems Worked to create a European management team to support Nissan on a major £12m pan-European contract