Spain
General Manager and senior transformation leader with a strong track record scaling B2B mobility businesses from startup phase to structured, profitable, high-performance organizations. I have led country operations and group-level transformations with full P&L ownership, building operating models, governance, KPIs and risk frameworks in asset-intensive and mobility-driven environments. My experience spans greenfield launches, international scaling, and large-scale transformation across multiple markets.Deep expertise in B2B sales strategy, key account management, and C-level negotiations, combined with hands-on leadership across operations, finance and performance management. I am particularly strong at translating strategy into execution and aligning HQ and local teams around clear priorities.Currently operating at group executive level, defining and deploying electric mobility and multicycle leasing strategies across international markets. Entrepreneurial, pragmatic and highly hands-on leader, recognised for building high-performance teams, driving transformation, and scaling organisations without losing culture or agility.
Executive role reporting to Group CEO and Executive Committee. Own group-wide EV and multicycle leasing strategy, governance and asset risk framework. Strengthened operational, analytical and asset risk-management capabilities to support scalable growth. Act as strategic bridge between HQ and local markets, translating strategy into execution. Board of Directors communication.
Resposible of the implementation of the group strategic roadmap, governance framework and performance KPIs to support scale and margin improvement post merger. Led transformation of remarketing operations across 20 countries. Delivered through process harmonization, logistics optimization and B2B performance improvement. Strengthened operational discipline in asset lifecycle management amid EV and multicycle portfolio growth.
Designed and deployed the group Target Operating Model for Services & Operations across 20 markets. Led cross-functional transformation programs to industrialize processes while preserving local execution agility. Defined KPIs, governance and performance frameworks to support post-merger integration. Aligned HQ strategy with local operational realities during large-scale organizational transition.
Founded and scaled the business from greenfield to profitable operation. Full ownership of country strategy and P&L (top and bottom line). Built the operating model: structure, roles, KPIs, governance and decision-making. Defined and executed B2B sales and key account strategy, leading C-level negotiations. Achieved break-even in under 3 years and positioned the company as #2 player within 2 years. Built and developed a high-performance team.
Owned and expanded the strategic service partnership with BBVA Bank (representing ~33% of total fleet). Drove +20% YoY revenue growth through structured B2B sales strategy and operational excellence. Negotiated long-term fleet agreements and asset acquisition frameworks. Strengthened recurring revenue model and client retention through service performance management and SLA governance. Acted as bridge between commercial and operational teams to align growth with service quality and profitability.
Led financial control, treasury and performance reporting for asset-intensive mobility operations. Built robust reporting and cash-flow management frameworks to support growth and risk control. Strengthened financial governance and internal controls in scaling environment.
Designed and implemented internal audit and risk-control frameworks. Enhanced transparency, compliance and financial discipline across operations.