Orchard Park, New York, United States
Recovering Ad Agency Exec living the good life.
Develop strategies and manage marketing and advertising programs for Healthcare, Financial, Sports Apparel, Nonprofit, Retail and other organizations. Manzella Marketing Group drives client revenue and improves their ROI with creative marketing strategies and on-target execution.
Branding and Marketing Communications - 25 Years Experience in ROI Driven Communications in Direct Marketing, Print, Internet, Radio, TV and Out of Home for B2B, B2C, Nonprofits. Marketing Professional with sales, strategic, tactical and production experience. Drive sales and market share growth, profitability, and customer satisfaction by successfully targeting/penetrating markets, developing strong client relationships, and developing/producing multi-media programs that are on time, on budget and on target. Selected Clients: The Lukens Company, Hewlett Packard, IBM, Wells Fargo, Citibank, NIKE, Catholic Charities of Western New York, Celltech Pharmaceuticals, Rochester Institute of Technology Industry Experience: Financial, Legal, Nonprofit, Technology, Utilities, Food Service Functional Experience: Marketing, Strategic Planning, Writing/Editing, Creative Supervision, Client Service, Production Management
Managed print production, data processing and mailing services of complex mailing programs. Controlled projects from Order Entry to Invoice adhering to Sarbanes-Oxley Act. Developed/oversaw mailing tactics including test matrix development and review and monitoring of production personnel for Quality Assurance. Monitored budgets and purchase orders from vendors and clients to control spending and maintain approved budget.
Managed client relations and program production including: Interpreting client input, writing proposals, developing marketing strategies and tactics, developing budgets, writing creative briefs, managing the creative process, vendor selection, production management, and assuring on time, on budget, project delivery. Developed balanced multi-media campaigns that included Print, TV, Radio, Internet, Out of Home, and Direct Mail.