Moscow City, Russia
Head of Regions / General Manager with 10+ years driving commercial growth, e-commerce expansion, B2B partnerships, and cross-border operations with full P&L ownership. I specialise in launching and growing international markets, building revenue streams, and turning early-stage operations into profitable businesses. Current track record: • Grew Treejar from 0 to $4.3M in revenue • Built e-commerce operations generating $572k GMV across marketplaces in UAE, KSA, and Germany • Established B2B & B2G partnerships across UAE, Saudi Arabia, Qatar, Oman, and Kuwait • Built and led a team of 17 Previously: • Senior leadership roles in a leading FMCG company in Russia • Managed 150+ people and $80M in revenue • Delivered +53% revenue growth and doubled net profit • Led a $20M strategic project My core expertise: • Building scalable growth systems across sales, operations, partnerships, and performance marketing • Developing go-to-market strategies and optimizing unit economics (CAC, LTV, margins) • Growing e-commerce and marketplace operations across Amazon and Noon, with focus on GMV, conversion, and performance (TaCos, ROI, CPC) • Leveraging AI tools to accelerate execution and data-driven decision-making
UAE-based e-commerce brand with operations across 6 countries in MENA and Europe, ranked Top 5 in its category on Amazon and Noon. Responsibilities: • Execute B2B and e-commerce projects across the EMEA (6 Countries). • Define and drive strategic objectives for regional expansion, revenue growth, and market development. • Own full P&L, including planning, financial modeling, forecasting, and unit economics control. • Manage key stakeholders, including government entities, financial institutions, banking partners, and the Board of Directors. • Lead cross-functional teams and core business functions: Sales, Marketing, Customer Support, Marketplaces, Delivery, Procurement, and Product. Achievements: • Built the company in the UAE from 0, reached $4.3M in revenue and achieved operational profitability. • Launched e-commerce operations in the UAE, Saudi Arabia, and Germany, reaching $572K GMV. • Built an international team of 17 people. • Established B2B and B2G sales across 5 GCC countries: UAE, Saudi Arabia, Qatar, Oman, and Kuwait. • Improved unit economics by 34% by restructuring manufacturing and outsourcing production to China.
A leading beauty clinic chain in Russia with UAE operations, focused on premium segment Responsibilities: • Enhance ERP (1C) and CRM (Bitrix) systems to improve reporting accuracy and optimize operational workflows. • Lead financial operations, including cost optimization and unit economics management across products and services. • Manage supplier relationships and pricing strategy to ensure margin efficiency and competitiveness. • Develop and implement analytical models to optimize advertising performance and overall return on investment (ROI). Achievements: • Contributed to the successful launch of two clinics in Moscow and Dubai. • Rebuilt underperforming marketing channels, improving CAC by 14%. • Upgraded ERP (1C) and CRM (Bitrix) systems, introducing a data-driven operating model across the business. • Reduced procurement costs, increasing overall margin by 7%.
Leading FMCG group in Southern Russia, with 3,000+ employees and nationwide operations. Responsibilities: • Own full P&L of the FMCG division ($80M), including revenue, profitability, and cost structure. • Lead cross-functional teams of 150+ employees across Sales, Marketing, Operations, Finance, Legal, Supply Chain, and Product. • Lead execution of cross-functional strategic initiatives, translating business strategy into operational plans and measurable KPIs across all core functions. • Own performance management framework, tracking key business metrics (revenue, margin, efficiency) and driving corrective actions to ensure target achievement. Achievements (across tenure as Commercial Director and General Manager): • Increased revenue by 53% to $80M. • Doubled net profit of the FMCG division. • Launched a manufacturing project with a Dutch partner, generating $20M in net profit. • Led digital transformation, implementing ERP, CRM, and modern management systems.
Responsibilities: • Lead commercial strategy and drive revenue growth across key sales channels. • Manage B2B relationships with national retail chains and strategic partners. • Own new product launches, including product development, pricing, go-to-market strategy, and brand positioning. Achievements: • Managed key accounts including X5, Magnit, Lenta, and Metro. • Launched 20+ FMCG products across premium and economy segments. • Rebuilt and scaled the commercial and operational model of the division, reducing workforce costs by 21% without loss of efficiency.
Responsibilities: • Develop data-driven commercial strategies based on market and performance analysis. • Build analytical dashboards and models to drive revenue and margin growth, including pricing, assortment, and unit economics optimization. • Support sales and key account management through data insights and performance analysis. Achievements: • Built analytical systems and reporting frameworks to support commercial decision-making. • Drove revenue growth and margin improvement by identifying underperforming products and channels. • Supported strategic development across key retail clients and product portfolio expansion, contributing to 18% growth in the retail segment.
Private dentistry clinic in Russia, ranked among the Top 5 best clinics in Russia by Forbes