Chavornay, Vaud, Switzerland
Leading the Swiss and Austrian Customer Marketing Team and activities for On, Off, E-com and 3rd space across our full portfolio of amazing brands
Leading Switzerland's Customer Marketing Team and activities for On, Off, E-com and 3rd space across our full portfolio of amazing brands
• Leading the On Trade & Event Customer marketing sales mechanics and visibility solutions for the Sales department across Switzerland. Such as tasting events, temporary bars and staff activations, bartender trainings, communication and point of sales materials. • Key point of contact for the On Trade to ensure achievement of visibility, distribution and sales target KPI's on all spirit brand categories (Whisky, Rum, Gin, Liqueur and RTD). • Owner of the festival and events strategy for Switzerland. Including all contract negotiations, logistics and creation agencies handling, promotion and brand awareness through locally created bars and stands. • Ensure successful launch and set up of all new packs, products and POS items for the food and drinks channel. • Agency point of contact, A&P On trade budget management and performance analysis for all above activities.
Operative responsibility and full direct customer contact on regional and national projects (promotions, production, concept & creation, samplings, events, merchandising, fairs) for various international clients (Pernod Ricard, Moët Hennessey, Philip Morris, HP, Smartbox, FCA, Rivella, Salt, Microsoft, etc.) Budget handling and financial objectives maintaining Prospection, Consulting, project conceptualization and agency presentation to clients Coordination and collaboration in FR/EN/DE with various internal departments Responsible for internal sales training
Operative responsibility and direct customer contact on regional and national projects Trainings, financial and commodity stocks management Field team management during promotion and festivals (Cully Jazz, Festineuch, Paleo Festival, Montreux Jazz Festival), with up to 150 Field Agents under my direct supervision Coordination and collaboration in FR/EN/DE with various internal departments
Operative responsibility and direct customer contact on regional projects Trainings and field team management during promotions Marketing documentation translations in FR/GER/EN, presentations and trainings Coordination and collaboration in FR/EN/DE with various internal departments
Organisation of the Baselworld Fair, responsible of the stocks, PR planning and the general good process of the stand Competition analysis, text creation, translation FR/EN and marketing & communication tools update. (Tradebook, catalogue, launch memos, shootings photo, etc…)
Junior Project Manager in the Marketing & Communication department for small and medium sized BTL projects E-mailing conception for orangeclick.ch clients, packaging design for mobile phones, Web banners creation for several marketing actions and FR/EN translations of several communications