Dubai, United Arab Emirates
- Leading a full department and operation to market, activating the sales and marketing of developer projects from conception. - Pricing and inventory management proposals, working with developer CEO's to achieve key milestones and brand aspirations - Driving the Sales Team to achieve work rate metrics and deliver both revenue and numbers - Channel partner activations and working strategies for their engagement and long term deliverables - Collaborating with C-suites within the organization. CEO, CMO, CFO & CSO to ensure companywide goals and objectives are met and interdepartmental successes. - Leading and supporting Sales Directors to activate their teams and drive deliverables.
Leading a developer sales department to market, with a vast portfolio of premium and ultra luxury branded real estate stock in both Dubai and Switzerland. Key Responsibilities: -Stock value, pricing strategies, payment plan structures & market incentives. - Nurturing, strengthening and growing a large base of broker channel partners, locally and internationally to drive sales. - Brand values and identity communication to market, both buying clients and brokerages worldwide. - Structuring the internal sales team for growth and management of transactions in volume. - Creating thriving internal employee eco-systems and policies for growth. - Launching new projects to market with key implementation strategies. Success by relationship management and building the network and reach for the organisation.
Responsible for the sales activity of entire off-plan projects within the city that the company has sole exclusivity on with the developer for selling into the market. Managing and mentoring a team of sales professionals to maximise on conversions through implemented launch and sales strategies. Currently operating on 6 high profile projects in the city including big ultra luxury branded residences. Projects include: The Ritz-Carlton Residences Keturah Reserve Luxury Homes The Terraces The Biltmore Sufouh Marina Living Rukan Community From pre-launch, to launch and sell-out of the stock we cover the whole sales and marketing process. Including the operational management of the stock and full customer buying journey whilst maximising the returns and speed of sales for the developer.
Working in detail with seasoned property investors managing and growing their property portfolios here in the UAE. Guiding HNWI in the ultra luxury property segment working with big branded developments such as the Atlantis Royal Residences, Six Senses Resort & Residences and The Dorchester Collection, to name a few. Helping individuals and families with the full relocation process of moving to the UAE. Offering comprehensive consultancy on: Property purchases Financing Solutions New business registrations Bank account opening Visas Inheritance Working with all the leading developers and maximising the outcome for the client. www.axcapital.ae
Cleaning Club - ‘Big on Performance, Big on Value’ www.cleaningclub.co.uk Fast-paced, start-up e-comm consumer goods business. On the board until Aug 2019. • Developed and marketed this £multi-million FMCG e-comm business from a standing start. • Owned full marketing strategy and plan. Managed all brand, digital and promo activities. Accelerated traffic and doubled the returning customer base through unique offerings, referral & loyalty schemes. • Managed the budget in line with the P&L, driving growth, ROI/ROAS. Reporting and presenting all at board level with fellow directors and major investors. • Driving brand identity, values and personality through multi-layered, multi-channel, digital communication campaigns. Building awareness for the brand and growing loyalty. • Ensuring & inspiring synergy of brand vision and company objectives through internal departments and external agencies. Improving interdepartmental processes and output performance. • Multiple and varied agency/campaign management (digital, social media, SEM, SEO, influencer, advertising, print etc). Creating, developing, and briefing in all activity. • Managed the vast product portfolio. Maximised sales through a creative mix application. Controlled all Online positioning & merchandising. • Fast and efficient NPD launches to platform, to time & budget targets. All product assets: SKU imagery, copywriting, pricing and technical info. Managing creative marketing agencies and complex briefs. Thousands of SKU's launched. • KPI & metric measuring dashboards. Evaluating, reporting and presenting activity analysis. Enabling learnings & improvements by Management. Addressing impacts & aspects, risks & opportunities. Realigning strategy and activity for increased performance. • Continuously monitoring competitor activity: marketing, pricing, their creative, listings & delivery mechanisms.