Birmingham, Michigan, United States
PROFESSIONAL EXPERTISE Proven 15-year tech savvy entrepreneur, business strategist, planner, global brand marketer with P&L responsibilities, skillful team builder for both global industry leaders and early stage companies. WHAT I DO Develop high performance teams, lead organizational growth, commercialize new products, build and revitalize brands. HOW I WORK Quickly assess resource constraints, determine market viability, growth and contribution margins for product/service offerings within the companies portfolio. Listen and understand voice-of-customer, company and competition and begin building a blueprint for growth. SUCCESS STORIES Positioned Audi as the leader in Tier 1 luxury Certified Pre-Owned programs. Eliminated end-of-lease-term spikes, which distressed the product portfolio by as much as $2,000 per unit, residual and actual cash values have been improved with less volatility. Provided a commercialization process and marketing services for Panasonics line of DVD-based Video and Audio automotive entertainment systems Engineered the launch of a supply chain software company. Topline growth increased from 4 customers to more than 2,000 customers in 18 months with a 10-fold return on the marketing investment. SERVICES PROVIDED Turnaround & Change Management,Organization and Team Building,Business Restructuring,P&L Management and Budgeting,Situation Assessments,Qualitative/Quantitative Market Research Design,Competitive Intelligence,Capital Formation and Corporate Financing,Branding Strategies,Product Innovation and Commercialization,Integrated Marketing Campaigns,Board Member Recruitment,Sales Distribution and Channel Strategies BENEFITS TO YOU - Focused on growth - Successful at recruiting and aligning external and internal resources in support of mutually agreed upon performance objectives. - Delivers quantifiable results Specialties: Executive Coaching/Competitive Analysis/Customer Acquisition & Retention/Branding/Distribution Channels/Contract Negotiations/Sales Force Training & Development.
Acquired initial merchandise, developed market launch including branding, pricing and created complete backend fulfillment and call center systems that support the national sales reps who serve the specialty and big box retail chains, while providing an online retailing (e-tailing) shopping experience for consumers who wish to shop direct. Additional strengths and capabilities include: creating an organizational Vision; Written, Verbal & Board-Level Presentation Skills; Negotiating Multimillion-Dollar Agreements; Forming & Leveraging Strategic Alliances; Multi-Channel Distribution & Optimization; New Product Innovation & Rollout; Marketing/Advertising/Sales Promotions; and New Market Penetrations.
In my capacity as founder and CEO of a unique organization designed to blend the strengths of a seasoned consultancy group with the capabilities of an internationally respected advertising and marketing services agency, I was privileged to lead a highly skilled team in service to organizations like; Microsoft, Panasonic, EDS, Audi/Volkswagen, Raytheon, Mercedes-Benz and a host of other, less sizable organizations for whom I have served as their Outsourced Chief Strategy Officer or Chief Marketing Officer. Details of the work provided and references for any and all of them are available on request.