David Hayward

Vice President, Revenue Strategy & Operations

Atlanta, Georgia, United States

About

As a results driven senior executive that excels in building and executing on GTM strategies, I have a proven track record in driving revenue growth, optimizing operational efficiency, and leading high-performing teams in the software industry. With nearly 20 years of GTM operations experience, I have developed a deep understanding of revenue operations strategies, processes, and technologies, consistently delivering exceptional results. Throughout my career, I have been successful in building and executing on GTM strategies that have resulted in significant revenue growth. I specialize in building scale and efficiency through implementation of a field operating cadence that utilizes process and data to improve productivity in the GTM organization. Designing and delivering sales enablement programs that continuously help build the skills needed for the GTM organization. Developing comp plans and incentives to drive the GTM behavior that aligns to strategic KPI's. Providing the reporting and insights through BI and AI tools to best inform the business. Trusted advisor to align the GTM leadership and the C-suite to advance strategic GTM initiatives. Build and lead world-class teams across Sales Operations, Deal Desk, Enablement, Marking Ops, Customer Success Ops, Reporting & Analytics, and GTM Tech Stack.

Experience

  • Vice President, Revenue Strategy & Operations at GitLab
    Jul 2025 - Present · 1 yr 1 mo

  • Clari, Customer Advisory Board at Clari
    Oct 2022 - Present · 3 yrs 10 mos

  • Senior Vice President, GTM Strategy & Operations at Yext at Yext
    Jul 2023 - Jun 2025 · 2 yrs

  • Tricentis ()
    • Senior Vice President, Revenue Operations
      Mar 2021 - Jul 2023 · 2 yrs 5 mos

    • Vice President Sales Operations
      Aug 2020 - Feb 2021 · 7 mos

  • Vice President Sales Operations at Zuora
    Jun 2019 - Aug 2020 · 1 yr 3 mos