Greater Toronto Area, Canada
I build organizations that scale. Over the course of my career, I transformed Digital Dream Productions from a founder-led operation into a high-volume business generating more than $10M in cumulative revenue, supporting 500+ annual engagements, operating from two GTA offices totaling 5,000+ sq. ft., and leading a distributed workforce of 30+ employees, managers, and subcontractors. My experience sits at the intersection of strategy, operations, pricing, workforce management, customer experience, and execution. I have built pricing frameworks, forecasting models, KPI dashboards, operating cadences, workforce planning systems, CRM workflows, and service delivery processes that improved conversion, profitability, utilization, and execution reliability. What differentiates my experience is that I did not simply build systems. I built leaders. I developed frontline contributors into trainers, managers, department leaders, and executive-level operators. Several former team members went on to become entrepreneurs, corporate leaders, and business owners themselves. Building strong teams, identifying potential, creating accountability, and helping people grow became one of the most rewarding aspects of scaling the business. Throughout my career, I have been responsible for solving complex operational challenges involving demand forecasting, capacity planning, staffing, scheduling, pricing strategy, vendor management, customer acquisition, service delivery, escalation management, and P&L performance. Operating in high-volume, real-time environments taught me how to make decisions under pressure, balance competing priorities, and align people, processes, and resources around measurable business outcomes. More recently, I applied the same principles to Financial Lend, where I developed pricing models, capital allocation frameworks, forecasting tools, risk evaluation processes, and workflow automation systems supporting investment and lending operations. I now bring that operating experience to organizations looking for a leader who can diagnose complexity, build scalable systems, improve execution, develop teams, and connect strategy to measurable business outcomes.
• Contribute to board-level governance, financial oversight, reserve planning, investment strategy, and capital allocation decisions for a 170-unit, 16-floor Toronto condominium corporation • Provide business, procurement, and operational perspective on major capital projects, vendor quotes, service agreements, and operating expenditures, including six-figure restoration, elevator, HVAC, and infrastructure repair projects, as well as a projected $1M+ window replacement initiative • Advocate for stronger procurement controls, broader vendor sourcing, competitive bidding, engineering review, and independent scope validation to improve transparency, reduce execution risk, and support more informed expenditure decisions • Participate in risk management, stakeholder alignment, and operational decision-making while balancing resident experience, regulatory obligations, asset preservation, and long-term financial stewardship
Built and scaled Digital Dream from a founder-led operation into a high-volume organization generating $10M+ in revenue, supporting 500+ annual engagements, operating from two GTA offices totaling 5,000+ sq. ft., and leading a workforce of 30+ employees, managers, and subcontractors. Built the leadership infrastructure required to scale the business, promoting frontline contributors into trainers, managers, department leaders, and executive-level operators across sales, client experience, photography, videography, and event operations. Key Impact: • Increased average contract value from $2K to ~$14K (~7x) through pricing architecture, service segmentation, bundling, and demand-capacity alignment • Maintained ~80% close rate on qualified opportunities versus ~50% team average through structured sales processes, pricing strategy, and disciplined execution • Built CRM workflows spanning lead management, pipeline visibility, client onboarding, follow-up processes, and service delivery coordination • Designed KPI dashboards and reporting systems tracking revenue, conversion, utilization, workforce capacity, fulfillment reliability, and contribution margin • Created operating cadence across sales, marketing, client operations, and service delivery, including planning cycles, KPI reviews, and forecasting • Developed managers, department leaders, trainers, and executive-level operators through coaching, mentorship, and progressive responsibility, reducing founder dependency and strengthening succession depth • Built a culture of accountability, continuous improvement, knowledge sharing, and employee development supporting retention and internal promotion • Designed operating models aligning pricing, demand, workforce allocation, vendor capacity, and service delivery across simultaneous engagements • Reduced labour cost per engagement by ~20–30% through workforce optimization and operating model redesign while maintaining service quality and fulfillment standards
Led strategy, pricing, and capital allocation for a private lending marketplace connecting investor supply with borrower demand across real estate-backed opportunities. Key Impact: • Structured lending opportunities targeting 8%–15% investor returns while balancing yield, liquidity, borrower quality, and downside risk • Owned capital allocation decisions across deals, optimizing trade-offs between return, risk exposure, and capital deployment timing • Built financial models and scenario analysis tools to evaluate deal performance, credit risk, and sensitivity to market conditions • Improved capital deployment efficiency by aligning investor demand with borrower timelines and deal characteristics • Designed pricing and incentive structures to influence investor participation and optimize capital allocation across the portfolio • Developed performance dashboards to track returns, risk exposure, and portfolio health, enabling data-informed decision-making • Maintained strong portfolio performance through disciplined underwriting and deal selection, with no realized investor losses • Approved ~25–30% of borrower applications based on credit, income, property equity, and repayment risk, maintaining underwriting discipline
• Supported initiatives to increase business engagement across a local commercial district • Collaborated with stakeholders to improve participation and visibility for member businesses • Contributed to operational planning and execution of community initiatives