Overland Park, Kansas, United States
Marketing and communications executive with deep expertise in China’s healthcare market, having worked across U.S.–China healthcare initiatives since 2008. Currently serving as Vice President of Marketing & Communications at PreferUS Healthcare, where I lead brand strategy, digital presence, and integrated marketing initiatives across our healthcare platforms in China. I oversee social media strategy, website creation and ongoing management, and the development of high-impact advertising and promotional materials for PreferUS Healthcare and its U.S.-style physical therapy clinic in Shanghai, PT Chief. My work spans concept development through execution, with hands-on experience in storyboard development, video production, and content localization for both Western and China-based audiences. I led the creation of PT Chief’s brand identity and motto—“Your Recovery, Our Priority.”—and continue to guide brand storytelling within the clinic environment and across digital channels. In January 2026, I launched The Endurance Project, a new service offering at PT Chief focused on delivering remote distance running and triathlon coaching to Shanghai’s endurance sports community, a core patient demographic served by our physical therapy team. My background includes entrepreneurship, international business, and startup ventures, with a proven ability to build brands, launch new services, and translate strategic vision into operational execution in complex cross-border environments. I am passionate about healthcare innovation, athlete-centered care, and building trusted brands that resonate across cultures
Key Responsibilities: PreferUS advertising, marketing and promotional activities including website and social media development. Creating and implementing the PreferUS Healthcare training program. This program provides comprehensive training opportunities to our China healthcare partners at a PreferUS U.S. or China based training site. Also has responsibility for the development and execution of our U.S surgeon China rotation program to include the recruitment and logistical coordination of our surgeons’ China efforts.