Austin, Texas, United States
I work at Meta helping developers build applications for our Wearables. I manage 30+ partners across accessibility, healthcare, construction, education, and professional services, guiding them from early prototyping through integration launch and deployment. I'm particularly interested in how wearable technology can create value for frontline workers and the companies that employ them. A lot of my work involves understanding real-world workflows and figuring out where smart glasses can make a meaningful difference. I'm also deep into using AI tools to move faster — automating partner tracking, research, and communications so I can spend more time on the work that actually requires a human in the loop. Before AR, I spent five years in Meta's advertising business managing agency partnerships across a $120M+ book.
I manage a portfolio of 30+ third-party development partners building applications for Meta's wearable devices, including Ray-Ban Meta smart glasses. My work spans the full partner lifecycle: sourcing and evaluating new partners, guiding them through technical integration with Meta's Device Access Toolkit, and supporting them through launch. I work closely with our engineering, product, and business development teams to make sure partners have what they need to ship. Current focus areas: - Enterprise wearables: working with companies across construction, insurance, healthcare, education, and professional services to explore how smart glasses can support frontline workflows - DAT partner launches: managing the end-to-end launch process for partners shipping camera, streaming, and voice integrations on Meta glasses - Content strategy: wearables content strategy across health, education, and enterprise verticals - Developer support: technical guidance, hackathon support, and partner engineering coordination Previously managed content partnerships for Meta's next-generation AR glasses programs.
Manage book of business of six agencies responsible for $150M+ in annual media spend on Facebook’s advertising platform Responsible for serving as a trusted strategic advisor, developing credibility and influence at all levels of organizations from c-suite executives to coordinators Proven track record of achieving revenue growth and solution adoption goals while driving strong external client satisfaction scores Collaborate internally with cross-functional teams to execute marketing initiatives, focused on creative and measurement, that strengthen partnerships and fuel growth Experience presenting in external settings including agency summits, in-person QBRs
• Manage six member team responsible for over $1.5 million in monthly advertising spend on Facebook, Instagram, and other channels • Proven track record of achieving direct response campaign objectives across paid social advertising channels • Ability to analyze large, complex data sets and develop actionable strategy to improve digital marketing performance • Foster strong client relationships and oversee day-to-day activities for top accounts • Responsible for managing relationships with key channel partners (Facebook, Twitter) • Lead onboarding process of new clients and develop growth marketing strategy • Responsible for career development and skill growth of team members
• Managed multi-channel advertising campaigns across paid search, Facebook, Twitter, LinkedIn and display • Expertise with Marin, Kenshoo, Facebook Ads Manager, Nanigans Ad Engine • Led weekly meetings with clients, manage client communication and relationships • Prepared client-facing weekly reports with performance data analysis • Monitored and controlled daily budgets of campaigns, specialized in optimizing budget allocation to achieve maximum campaign efficiency • Executed multivariate creative testing to determine most effective messaging & imagery
Managed search engine marketing and display media accounts for Reliant Energy and Kaspersky Anti-Virus. Prepared client-facing weekly reports with performance data and analysis of all campaigns. Managed relationships with online and mobile media vendors to ensure that campaigns perform to strict ROI goals. Member of iProspect Paid Search Powerhouse team, which performs audits of paid search accounts and keeps company updated on new trends and technologies in SEM.
Managed paid search marketing accounts for Timberland and Jurlique, including frequent bidding adjustments, keyword builds, search query reports, copy writing, etc. Learned to proficiently use Microsoft Excel, Google AdWords, Bing Editor, DoubleClick For Advertisers.Uploaded and traffic creative assets for Timberland's display media campaigns.
Wrote press releases, collected research about media campaigns for clients, helped set up video shoots, assisted in event production, worked on search engine optimization of web sites for clients.