Barcelona, Catalonia, Spain
My background is quite diverse in relation to the academic and professional avenues that I have taken. I believe that is attributed to the fact that I am an extremely curious individual who loves to constantly learn and try new things out. At the forefront of my never-ending curiosity lies the subject of human behaviour. My role as a UX Researcher allows me to do what I essentially do for fun in my spare time: observe human behaviour - while also affording me the opportunity to humanise users and give them a voice in the product development and design processes. My mission is finding the middle ground between what users and organizations perceive as value, and doing a fair exchange of it.
Co-founder of a specialty tiramisù & coffee store. It’s not tech, but a lot of research still went into it ;)
• Built a a research program that catalyzed a shift toward a more data-driven culture within the organization. • Led a mixed method research study that assessed customer interest in a subscription model for eSIMs, influencing product strategy and retention efforts. • Led a conjoint analysis that assessed price sensitivity and helped inform pricing strategy. • Led quantitative study on customer churn, informing the growth team's strategy to enhance customer retention.