New York City Metropolitan Area
Senior editor, writer, and content leader with 10+ years' experience in building strategies, campaigns, and assets for high-profile clients in a variety of industries; leading teams of writers, editors, and designers; and collaborating and building networks across organizations. Calm and effective in fast-paced and changing environments. Award-winning writer. Editor of multiple New York Times bestsellers.
Oversee editorial strategy and execution, define and coordinate marketing strategy and execution, and manage content production for a consultancy focused on helping teams and organizations tackle their most challenging problems with the Wicked Problem Solving method. • Develop new editorial products for the organization to deliver on client needs and to establish new revenue streams • Define and lead marketing strategy • Define publication strategy for new editions and ancillary products of core offerings • Write and edit content and infographics for Wicked Problem Solving products • Contribute to partnership and strategy discussions with major clients and partners
Led team of writers and content marketers to build and execute content strategy for multiple demand, ABM, brand, and other campaigns, targeting IT decision-maker and developer audiences for a fast-growing database company.
Helped build IBM Communications’ “Content Hub” that mined the business for new stories; shaped those into stories for earned media and for IBM’s owned channels. • Managed IBM Newsroom website: assigned, wrote, and edited stories on AI, Cloud, data science, and other topics; created event-specific microsites for additional content • Led the IBM Annual Report, working closely with senior leadership to align report with company narrative; created theme and content; secured client participation; produced global photo shoots; oversaw editing, design, production, and launch of print and digital reports • Editorial lead in efforts to build a more robust AI ethics organization within IBM, leading to the creation of a new AI Ethics board
Strategy, editing, and writing for a wide variety of independent projects, including • Acting deputy managing editor, strategy+business magazine, for PwC’s strategy consulting business • Editor for Al Gore’s An Inconvenient Sequel: Truth to Power (Rodale, 2017) • Editor and strategist for Wicked Problem Solving, a set of trainings and retreats, workbooks and other assets, and video content, including multi-day in-person facilitations (2015–17) • Editor and contributor for Autodesk’s The Future of Making, an exploration of the forces shaping design, engineering, materials, and fabrication (2016–17) • Wrote Inventing Modern America: From the Microwave to the Mouse (MIT Press, 2001), a general-interest book profiling 35 American inventors; created the content and collaborated on the information architecture and build of companion website, including games and multimedia • Wrote features, short pieces, and reviews on photography, architecture, art, and other subjects for mainstream and design periodicals including The New Yorker, Architectural Record, The New York Times Magazine, and I.D. • Selected long-term contract assignments include The New York Times Magazine (photo researcher and editor), The New Yorker (photo researcher), and the Whitney Museum of American Art (editor)
Managed team of 10 writers and designers to lead branding, marketing, and communications projects for financial services and legal clients including Thomson Reuters, Cadwalader, and KCG.