David Baser

Product @ Meta

Singapore

About

I love working with great people to solve hard problems. When I'm not doing that, I'm probably playing the piano or in the kitchen.

Experience

  • VP, Product Management at Meta
    Jul 2024 - Present · 2 yrs

    I’m helping meta plan and build the future of computing infrastructure. I support initiatives across Meta's overall infra portfolio, including data centers, network, silicon, and hardware.

  • Grab (Singapore)
    • Advisor
      Nov 2023 - Present · 2 yrs 8 mos

      I am an Advisor to Grab, assisting with developing its Product Management organization and continuing to build and scale best-in-class Advertising, Merchant, and Search products.

    • Head of Business Ecosystem Technology (Search, Ads, and Merchants)
      Jan 2021 - Oct 2023 · 2 yrs 10 mos

      Led Grab's Business Ecosystem teams, which includes Search, Personalization, Ads, Business Platform (the Merchant app and its tooling), and Transaction Platform (orchestrating Grab's deliveries orders, from fulfillment to payments). Supported Engineering, Product, Design, Data Science, and Analytics organizations within these groups. During my time at Grab we grew the Ads to a more than $100 million/year business, powered primarily through a new self-service platform that is best in class among transport and food delivery platforms globally. We also brought significant improvements to both the Search and Feed experiences on Grab, significantly improving the user experience while also improving business outcomes. Merchants experience also got much better, reducing the app size of the merchant app significantly while reducing bugs, increasing app efficiency, and introducing many new features. There's a lot more in the works here that will make it even easier to build a successful business on the Grab platform in the near future. Last but perhaps most important of all, I'm proud of the way we built strong technology teams where all functions collaborate together effectively to solve difficult hyperlocal problems with a scalable technology driven approach.

  • Facebook (10 yrs 8 mos)
    • Director, Product Management
      Apr 2011 - Jan 2021 · 9 yrs 10 mos

      I lead Facebook's Privacy and Data Use team, and recently led product efforts related to GDPR. Prior to that, I was the head of product for Facebook Pages and led our new business platform initiatives to support business transactions. I also helped grow our export ads business in China, led our self-service ads strategy for Instagram, and led our ads interfaces products, where I was responsible for building all of our advertiser-facing tools. Prior to that, I PMed many assorted things around the company. A few examples of past work can be found in the "projects" section.

    • Monetization Analytics
      Jun 2010 - Jul 2011 · 1 yr 2 mos

      I was the principal advertising product analyst. My work included identifying opportunities for the product team, evaluating potential impact of projects, and of course running lots of A/B tests to determine success.

  • Economist at COMPASS LEXECON
    Nov 2006 - Jun 2010 · 3 yrs 8 mos

    I conducted competitive analysis for M&A and antitrust litigation, focusing primarily on technology and pharmaceuticals.

  • Consultant at FTI Consulting
    Jul 2005 - Nov 2006 · 1 yr 5 mos

    Transfer pricing.