London, England, United Kingdom
VP Product with 15+ years leading product and data strategy in AdTech, MarTech, and data platforms. Proven track record building revenue-generating products at scale, from measurement platforms processing 1+ trillion events to identity solutions spanning billions of profiles. Expert in consumer data, programmatic advertising, customer experience management, identity resolution, audience platforms, and cross-channel measurement. Known for translating complex technical requirements into products that drive business growth while managing stakeholder relationships across sales, engineering, and C-suite. Passionate about developing talent and growing high performance teams.
Led product strategy for the entire product portfolio: DSP, Ad Exchange, SSP Launched a new Audience and Measurement Platform (AMP) serving major Publishers, Agencies and Advertisers Drove DMP roadmap managing 4.7B profiles and 1.1T events annually Delivered 40% YoY revenue growth in Exchange through integrations with Amazon DSP, Prebid web publishers, LiveRamp, IntentIQ Built multi-national product organization managing 12 Product Managers across three locations and working closely with engineering, data science, and operations Transformed product function by hiring and developing junior talent into strategic leaders; team members now drive key business initiatives and regularly present to C-suite and board Launched Generative AI capabilities into all products to automate and simplify complex processes, such as audience building, sensitive data flagging, deal curation etc.
Joined to launch a new line of business providing audience data and strategy to new and existing clients. Launched three new products in first 18 months Responsible for managing data partnerships and commercial relationships Partnered with Dentsu to integrate the data solutions into Dentsu’s M1 platform
Responsible for Customer Recognition products that can link customer data across all channels.
Responsible for Acxiom’s customer data integration business in Europe, leading the development of data quality and customer recognition products.
Working with clients to determine requirements for Customer Data Integration projects and Marketing Databases. Delivery of multi-national customer marketing systems
Account Manager for a large direct insurance company. Responsible for the campaign production cycle for all their direct mail campaigns.