Greater Orlando
See my work: david-lieberman.com Say hello: [email protected] I’m an award-winning creative leader and brand storyteller with over a decade of experience shaping voice, narrative, and campaigns for some of the world’s most iconic brands — including EA SPORTS, Nike, WhatsApp, PayPal, Meta, and Jordan. My sweet spot sits where creative direction meets copywriting, crafting ideas that move seamlessly from insight to execution, from concept decks to culture. Whether it’s a brand film, an editorial series, or a social-first activation, I focus on building work that earns attention and emotional connection in equal measure. I see AI as a great collaborator for creative tasks, but not a natural storyteller. I’ve led integrated campaigns, mentored writers and designers, and helped evolve how global brands speak, feel, and show up in the world. Strategy and storytelling are the backbone of everything I do.
• Lead narrative development for Jordan Brand creative across APLA (Asian Pacific Latin America), shaping culturally relevant storytelling from strategy through concept and execution. • Partner with brand, marketing, and comms to define narrative direction for seasonal content, campaigns and events. • Drive cross-functional alignment to bring integrated, best-in-class work to life. • Contract role through Insight Global.
• Google • lululemon • Nike / Jordan • Sony Honda Mobility • Lyft
• Reporting directly to the Group Creative Director, I led narrative development and copy direction for global brand campaigns, operating as senior creative leadership across concept, voice, and execution. • Led creative for "The Cheat Code", a social-led campaign celebrating Travis Hunter’s Heisman win, reaching 1.9M accounts and generating 2.7M views across IG/X with record-breaking engagement. • Developed and approved high-impact headlines, scripts, product stories, and campaign messaging, ensuring accuracy, clarity, and compliance. • Managed workflows, version control, and creative operations for high-volume content supporting athlete partnerships, product launches, and integrated brand moments. • Partnered closely with creative directors, art directors, photographers, videographers, design teams and producers to build unified platforms that strengthen brand presence and connect with a range of audiences.
• Conceptualized, wrote and pitched work across a range of channels for global innovators, with a focus on PayPal and Meta — including Meta Reality Labs, Meta Quest and WhatsApp. • Led the creation of "Crossing Cultures", an episodic, social-first docuseries for WhatsApp spotlighting diaspora communities that generated 2M views, 80K engagements, and 1.1M minutes watched — all organically. • Shaped groundbreaking digital content in the metaverse, on the web, and for social media and email/CRM — including key e-commerce touchpoints and immersive experiences. • Partnered with account managers, creative directors, strategists and producers on a variety of creative deliverables, from large-scale brand updates to finely tuned executions. • Created and applied strategic frameworks to refine concepts and guide creative problem-solving.
• Shaped and maintained the global voice of SNKRS across launches, storytelling, and member-only experiences. • Partnered with product, design, and merchandising teams to translate innovation, heritage, and craft into compelling narratives. • Created editorial stories for collaborators like Stüssy, Off-White, and Ben & Jerry’s, elevating culture-driven product drops. • Developed launch narratives that increased demand, deepened member engagement, and strengthened SNKRS’ brand identity. • Worked cross-functionally with brand, digital, and product teams to ensure narrative consistency across the Nike ecosystem. • Contract role via Filter (Dentsu).