Maplewood, New Jersey, United States
The highest compliment I've ever received from a client was, "I did it because Dave asked me to." I take great pride in having been a trusted national broadcast television sales advisor to so many iconic global brands over the last 27 years at CBS. As an executive, I'm an excellent listener and engaging collaborater with a roll-up-my-sleeves approach. I value teamwork and mentorship. One of my proudest accomplishments is having nurtured the growth, professionally and personally, of dozens of co-workers. I'm an innovative, strategic media executive with outstanding ability to envision, create and execute exciting new strategies driving advertising sales and cross-platform sponsorships to propel exponential revenue growth in highly competitive industry. I'm a collaborative account manager with superior relationship management skills who engages stakeholders to deliver effective campaigns and impactful sponsorships under challenging market conditions. I've been blessed with having worked for only 2 companies in my career, CBS and Anheuser-Busch. Two legendary organizations with brands that embody loyalty and trust. Values I hold dear and will carry with me to my next endeavor. Expertise includes: Strategy & Execution | Innovation | Account Management | Advertising Sales| Sponsorships | Negotiation | Talent Management | Partnerships & Alliances
Managed a team of 7 NY based and 3 regional office Account Executives in the negotiation and sale of CBS Primetime advertising inventory. Responsible for marketplace forecasts, developing budgets and financial reporting.
Managed a team of 8 NY based and 3 regional office Account Executives in the negotiation and sale of CBS News and Late Night advertising inventory.
Responsible for the negotiation, sale and stewardship of CBS Primetime and Sports TV advertising with major national advertisers across diverse categories including Pharmaceutical, Package Goods, Technology, Retail, Auto and more.
Responsible for the negotiation, purchase and maintenance of national television advertising for brands including Budweiser, Bud Light, Michelob, Busch Gardens and Sea World theme parks.