Singapore, Singapore
I’ve spent the better part of my career mastering the art of the "win-win." While many are familiar with me from my work in the education sector, my true passion lies in high-stakes B2B sales and strategic partnerships. Identifying untapped market opportunities and transforming cold leads into long-term, high-value corporate accounts is what drives me. I don’t just sell a service; I build the business case that makes saying "yes" the only logical choice for a stakeholder. Whether it's navigating complex negotiations or designing multi-channel outreach strategies, I focus on the bottom line without losing the human touch. My toolkit is a mix of old-school grit and modern strategy. I've successfully scaled revenue streams by professionalising sales pipelines and mentoring teams to hit aggressive KPIs. My core strengths lie in Strategic Market Positioning, Lead Generation, and Lifecycle Relationship Management. I’ve spent years analysing competitive landscapes to ensure my organization isn’t just in the game but leading it. I believe in data-driven decisions, but I also know that a perfectly timed, witty follow-up email often does more for a deal than a 50-slide deck ever could. To sharpen the saw, I’ve recently completed my MBA through Wrexham University. I’m currently just waiting for the official certificate to arrive in the mail, though I’ve already put the strategic frameworks and advanced financial logic to work in real time. I’m always up for my next challenge where I can deploy this blend of experience and fresh academic insight. If you’re looking for someone who treats your business growth as a personal mission (and maybe has a few positive stories about the Singapore business scene), let’s connect. My core expertise spans sales marketing: B2B and B2C sales, sales management, social media marketing, and strategic business planning. SKILLS: Transdisciplinary Education Expertise, International School Admissions Experience, Mentorship and Coaching, Team Collaboration, Performance Management, Admissions Analytics, CRM and Data Management Tools, Quantifiable Achievements, Student Success Stories, Public Speaking and Presentation Skills, Interpersonal Skills, Cultural Sensitivity, Digital Marketing and Social Media Savvy, Motivational Leadership, Team Building, Relationship Management, Adaptability, Creative Solutions, Effective Communications, Customer Experience Management.
As Head of Sales and Marketing at Academies Australasia College, I lead the strategic development and execution of comprehensive recruitment and branding initiatives within Singapore’s competitive private education sector. My focus is on driving sustainable enrolment growth through data-driven sales forecasting, regional market penetration, and the optimization of the lead-to-conversion funnel. By aligning marketing outreach with institutional P&L objectives, I ensure our vocational and academic pathways are positioned effectively to meet the evolving demands of both local and international student populations. Beyond high-level strategy, I am dedicated to cultivating a high-performance culture and strengthening our global stakeholder ecosystem. I manage the full lifecycle of business development operations, from mentoring a dynamic sales team to fostering critical partnerships with education agents and industry bodies. By leveraging deep market insights and rigorous pipeline analytics, I identify emerging opportunities and refine our value proposition, ensuring the college remains a premier destination for quality education and professional advancement.
One World International School's mission is to help students become the best version of themselves by providing them with a transdiscipline and rigorous curriculum that can be customised to meet their own unique history and experiences. Our curriculum encourages students to think critically about their learning, to discuss their findings with their instructors and classmates and to collaborate in order to create solutions and complete projects. Our unique approach to the educational journey results in well-rounded students who are not only successful academically, but who have also developed a strength of character that will allow them to succeed on a personal level. My role here is the Head of Admissions. I lead and mentor the Admissions team in our Nanyang and Suntec campuses. Through interactions with team members and being a bridge to upper management, we work out plans and strategies to increase student enrolment numbers whilst providing excellent experience to parents and students. I'm also involved in budgeting and P&L planning. Additional I strategize with the marketing team on SEOs, paid social, events, activities, etc. to increase leads generated.
Greenhood came into being with a mission of serving urban populations with healthy pesticide-free greens through a sustainable, farm-to-table concept. In a land-scarce Singapore, we developed a unique rooftop-based solution that transforms unutilized spaces into a utopia of clean and beautiful greens. Our unique technology maximizes productivity by vertical cultivation and minimizes our ecological footprint Furthermore, we bring our neighbourhood community together to participate in our efforts in building a more secure and sustainable food system. Our vision is to create a sustainable food system that feeds the local communities by maximizing farm efficiency while conserving depleting resources of land, water, and energy. We aim to build a healthier and greener world for all of us to enjoy. My role is to ensure effiency in our digital marketing strategies as well as reaching out to the communities around the farm. Add to that, I speak with restaurants and online grocery sites on having our greens in their stores.
Stag Match Institute is a registered education business that has become a leading education business in the education industry. Our growing services are in-line with South East Asia’s Education system. At Stag Match Institute (SMI) by Stag Match Pte Ltd, our adult courses are carefully designed by our Experienced & Certified Trainers for today’s workforce while skill-mapping our Trainees for the future. Primarily focusing on tech-based courses and training, my role is to run the sales team and operations.
Training Vision Institute (TVI for short) is the leader in human and organisational development. We aim to maximise human potential through Applied Knowledge, Best Practices and an Innovative Mindset. As the lead of the Corporate Solutions Team, my role is to help businesses streamline their business process and boost their business growth through various consultation methods, technology and capacity building. We are committed to support business transformation and bring value and impact to enterprises which will generate high effect outcomes in manpower optimization, process or productivity improvements. With our expertise in training and working with ecosystem of partners in BPR, Design Thinking and innovations, we are here to future-proof your businesses. I also manage a team of Business Development staff as well as managing channel partner relationships. Apart from that, I am also involved in various government tender projects. These projects range from capacity building for government agencies to big projects that involves customer journey mapping, business process redesign, design thinking, orbit shifting innovations, etc.