Frederick, Maryland, United States
Purpose driven executive adept at developing and leading strategies that drive recurring revenue goals through collaborative, mutually beneficial partnerships. Skilled at creating and translating vision into action across internal and external cross-functional teams.
Baron integrates Aviation and Maritime current and forecast intelligence services with global partner applications to drive informed, confident weather-based decision making through all phases of the operation.
Strategy, Marketing, and Product Management consulting firm supporting the aviation industry. Proud to be working with SiriusXM Aviation, Advanced Flight Systems, and Baron weather to bring the value of satellite delivered weather to pilots flying with AF-5000/6000 series avionics.
Directed sales, marketing, and communications strategy for aviation-focused security, safety, and compliance services. * Articulated and refined company messaging to improve market clarity and audience alignment. Streamlined marketing cadence to improve engagement. * Developed the GTM strategy and increased pipeline opportunities 34% and revenue 20%. * Collaborated with executive leadership team to identify, develop, and successfully launch company rebrand.
Responsible for the Aviation Weather subscription service line of business P&L, marketing / GTM plan, road map, and strategy. Negotiated and managed brand, demand gen, marketing, and communications across original equipment manufacturers, avionics, service providers, and association partnerships. Developed and launched multi-year marketing campaigns. *Led testimonial based ‘I Fly’ marketing campaign engaging pilots across different personas and targeted channels. * Increased Net Promoter Score 9% over three years. * Regularly exceeded aggressive revenue and subscriber budgets. * Managed and renewed partnerships with industry leading avionics and OEMs.