Denver, Colorado, United States
I am a highly driven marketing professional experienced in putting together and executing strategic growth initiatives for channel, alliance, and distribution partners of all sizes. I’ve been involved with the channel one way or another for my entire career and I’ve seen the power of partnership. As part of an effective and accomplished workplace team, I’ve also seen the power of great collaboration. I promote an open and honest experience where taking risks is encouraged, no idea is too off the wall for consideration, and laughter is required. I’m not scared of much, but inertia terrifies me. I strive to build momentum and keep moving. I keep moving outside of the office as well. I enjoy being a mediocre mountain biker (I have the scars to prove it) and just being active out in nature. Spending time on the trail, on the slopes, or in a tent keeps me grounded and helps me restore the energy and focus I need as a parent, husband, and colleague.
- Provide leadership and direction to meet objectives and enable the sales and channel organizations to deliver successful business results. - Lead regional marketing execution (directly and through partners) to drive pipeline growth and improve funnel conversion. - Understand marketing customer segmentation and value proposition; provide feedback on how to meet specific market needs. - Collaborate with sales, channel, and customer success leaders to ensure strong execution and results. - Own strategy, development, and execution of targeted marketing programs that include, but are not limited to, demand generation campaigns/activities, field events, user events, and partner events. - Collaborate with cross functionally to ensure consistency across the Safe Security brand. - Understand complex buying/selling processes involving multiple decision-makers for SaaS purchasing. - Manage budgets, track and measure all marketing programs. Utilize data-driven insights to optimize marketing strategies, investments, and resource allocation. - Collaborate across the organization to drive expansion within existing customer segments and identify opportunities for new business initiatives.
• Lead the Americas channel marketing team to identify, develop and execute pipeline generation programs and campaigns that drive partner marketing initiated pipeline • Mentor and develop partner marketing team members and prioritize continuous learning and leadership improvement opportunities • Actively participate in and promote channel and go-to-market strategy with cross- functional teams. • Develop and support of marketing campaigns and programs for strategic channel partners • Work with channel sales, marketing operations, and finance to determine, implement, and track marketing activity ROI to influence behavior and drive continuous improvements • Collaborate with the global channel team on program updates to support the Americas channel program • Work with enablement team, channel sales, and product marketing to align on, create, and execute channel partner specific training to different partner personas. • Manage MDF budgets, partner fund requests, approvals, claims and accruals.
- Set marketing strategy and lead execution to drive growth with Rubrik’s national partners - Create partner marketing plans focused on actionable and measurable initiatives that align with pipeline targets, quarterly budgets, and overall business goals. - Ensure that national partners are fully equipped to meet their goals by creating and managing bespoke campaigns and lead generation activities, along with enablement and engagement programs designed to accelerate partner growth. - Develop strong relationships with strategic internal and external teams to drive best in class marketing activities and partner success - Quickly adapt to changing and differing priorities depending on geography, territories, and world events
- Engage with and build marketing relationships with a focused list of strategic alliance partners with whom I jointly develop market-leading integrated solutions, to accelerate time to market and further expand our presence and relevance in adjacent markets - Drive joint marketing strategy and go-to-market planning, promote alliance relationship and integrated solutions, develop joint messaging, positioning and relevant content, and manage programs and campaigns to drive alliance business goals and influenced revenue - Establish trusted relationships across internal sales, product, marketing and alliance teams - Develop, grow and maintain partner relationships across relevant disciplines - Establish and develop senior executive relationships within my alliance partners, generating interest in Veritas offerings both internally and to external audiences - Manage, measure and report the success of each strategic alliance for which I have responsibility by employing a consistent alliances management process
- Develop marketing initiatives and co-marketing programs to generate pipeline and revenue with and through channel partners (Distributors, VARs, etc.) - Develop integrated channel marketing programs that enable a partner-led demand generation approach throughout the channel partner’s prospect engagement cycle. - Lead joint marketing planning and relationships with partners. - Manage channel partner MDF program and monitor performance to maximize ROI of MDF spend. - Support and work with channel sales on presentations/webinars on programs, plans, and associated results. - Ensure that channel partners have the education, tools and product updates to support drive success. - Augment Gigamon sales by developing meet in the channel enablement and demand generation campaigns in conjunction with key alliance partners - Develop and manage an ecosystem of marketing agencies to develop and deliver the partner marketing programs with maximum effectiveness and ROI.
- Led new product & supplier launches that resulted in millions of dollars in incremental revenue - Developed joint marketing plans with OEM and distribution partners to drive opportunity and revenue increases in our security, compute, networking, and storage lines of business - Managed corporate and supplier MDF budgets ensuring that spend was aligned to high return activities - 20% increase in lead retention by creating a new CRM-centric Lead Pass & Track process - Responsible for corporate branding, identity, and go-to-market strategy including: - Regular corporate communications to clients and prospects - Sales and technical collateral creation and website maintenance - Tracking of IT and business trends to adjust messaging as required - Analyzed marketing activities and making changes as necessary to ensure maximum ROI - Corporate event planning and management