Munich, Bavaria, Germany
Creative technical marketing manager with extensive experience from business development to applications engineering and demand creation serving automotive, AI, communications, commercial/consumer and industrial markets. ● Technical product marketing ● Business development (WW & EMEA) ● Customer problem-solving & product/roadmap definition ● Demand creation ● Sales (direct OEM & distribution) ● Applications engineering ● Technical working group leadership ● Product development ● Strategic partnerships ● Pricing & portfolio management ● Graphic design (web & print) ● Customer partnerships in Europe, Americas, & Asia/China ● English, German Specialties: Product marketing
● Assist high tech companies with market research, positioning and content ● Technical writing to transform deep technical subjects into easy-to-understand guides, explainers and infographics ● Create compelling messaging, articles, presentations, technical guides, diagrams and web content for automotive, AI/HPC, industrial and communications markets ● Investigate Generative AI LLM & HPC architecture trends and opportunities ● Develop high-speed PCIe/CXL/Ethernet connectivity marketing content for compute, memory, storage and expansion ● Extensive technical marketing experience with high-speed connectivity products (cable, backplane, etc.) ● Published Handbook for Humans guide to the human brain (our "local processor") as well as articles on AI, tech and psychology (medium.com/@davelewis_)
● Developed and marketed innovative ADAS SerDes sensor data fusion chipsets to worldwide automobile manufacturers, tier 1s, system developers and partners ● Collaborated with customers to define innovative solutions to system design challenges including sensor fusion/networking, ASIL functional safety, low cost/power camera module design, etc. ● Managed relationships with ecosystem partners including image sensor, processor and module vendors ● Worked with ecosystem partners to define optimized power supply solutions for compact automotive ADAS camera modules ● Authored Calculating Bandwidth Requirements Based on Image Sensor Specs (tool & article), Sensordaten Optimal Verarbeiten (Elektronik), 2MP Camera Design, and Next Generation Sensor Fusion articles ● Conducted competitive analyses, business forecasting and price management ● Assisted FAEs and customers with system integration and device application problem-solving
● Worked with product lines to improve online technical experience including website, power management simulation tools, system solutions, training and sales tools ● Developed positioning messaging and materials for products, tools and corporate
● Worked closely with automotive OEM and tier customers on new infotainment & ADAS designs ● Developed optimized system solutions solutions for ADAS camera sensor modules ● Helped create and position SerDes & Ethernet in-vehicle video transmission technologies ● Defined and recommended complete system solutions for ADAS & infotainment applications ● Developed and marketed automotive in-vehicle networking products including high-speed SerDes, Ethernet, CAN/LIN, USB, and other interfaces ● Authored industry-shaping "Comparing Ethernet and SerDes in ADAS Applications" and "Optimizing Video Links for Automotive Displays & Cameras" articles ● Developed partnerships in the in-vehicle networking space ● Participated in automotive interface standards efforts and help define optimized interface system solutions
● Drove and coordinated integrated marketing across all products including power management, amplifiers, LED lighting, timing, data converters, interface, PV/solar as well as automotive, industrial, comms markets. ● Collaborated with industry-leading WEBENCH Power Designer simulation tool team in marketing capacity ● Designed power supply design efficiency, BOM cost, footprint, thermals optimization tuning online demo ● Developed “Power This Design”, optimized FPGA/CPU power, and other campaigns ● Created WEBENCH Power Designer tool graphic design elements, look & feel, and marketing materials ● Assisted SIMPLE SWITCHER product line to develop compelling marketing campaigns for module, nano module, regulator, and controller family launches ● Developed power supply design topology diagrams and web content to drive web traffic to National Semiconductor power solutions ● Created system solution application block diagrams for data center, PC, industrial, portable, and other markets as well as TI automotive system solutions guide ● Generated content for LED power supply, battery charging, optimized power solutions for FPGA/CPU, RC snubber design, SolarMagic, and other power products ● Developed online marketing and technical messaging together with product lines ● Sales tool and demand creation system strategy and implementation ● Managed all technical web content, optimize page rank for search (SEO) and develop PPC campaigns (SEM) ● Multiple complete website redesigns including user experience, web structure, and content creation/migration