Dave Sherman

About

With over three decades of experience in automotive marketing, event management, and program oversight, I bring a wealth of expertise to any organization. Most recently serving as Director of Testing, Program Management, and Customer Interface at PureForge until September 2025, I was dedicated to advancing innovative solutions in brake technologies. My core focus has been on driving product excellence and operational efficiency while fostering collaboration and delivering a seamless customer experience. At PureForge, I contributed to the development and management of the Atomic-Forged rotor technology, a revolutionary nano-surface treatment for brake systems. I leveraged my skills in performance vehicle testing, program management, and customer engagement to ensure product quality and client satisfaction. My ability to bridge technical innovation with client needs has been a cornerstone of my success in the automotive and mobility industry.

Experience

• Director of Testing, Program Management, and Customer Interface at PureForge (Brake Technologies)
  Jul 2023 - Sep 2025 · 2 yrs 3 mos

  PureForge Atomic-Forged Rotors. The Atomic-Forged process is a patented nano-surface treatment proprietarty to PureForge that creates a super tough surface suited for all brake applications.

• Vice President of Signature Events at M1 Concourse
  May 2021 - Jul 2023 · 2 yrs 3 mos

• AMCI Global (Full-time · 34 yrs 7 mos)
  • Vice President and Group Account Director
    Apr 2019 - Jul 2023 · 4 yrs 4 mos

  • Marketing and Group Account Director
    Apr 2007 - Jul 2020 · 13 yrs 4 mos

  • Professional Driver - AMCI Vehicle Testing
    1989 - Jul 2020 · 31 yrs 7 mos

• Interim Chief Executive Officer at Pontiac Motorsports Exposition
  Oct 2020 - May 2021 · 8 mos

  PME has appointed David Sherman as interim Chief Executive Officer. A veteran of more than 30 years in automotive marketing and events for numerous manufacturers, Sherman had been acting as executive director of PME since earlier this year, and will now take a larger role in the promotion and execution of two new major events for 2021 – The Woodward Dream Show and American Speed Festival @ M1 Concourse. The 2021 Woodward Dream Show is scheduled to take place August 19-21, 2021, and is designed to be a celebration of Hot Rods and custom cars. PME’s inaugural American Speed Festival @ M1 Concourse will take place September 30-Oct. 3 and will be a celebration of speed – past, present and future. It will feature race and exotic cars from manufacturers around the world in timed runs on M1’s 1.5-mile Champion Speedway.

• Executive Director at Pontiac Motorsports Exposition (PME)
  Jul 2020 - May 2021 · 11 mos

  Pontiac Motorsports Exposition (PME) is located at 1 Concourse Drive, Pontiac, MI 48341.