David Peters

Chief Executive Officer, DC Foods (pty) Ltd/Island Way Sorbet

Wellesley, Massachusetts, United States

About

A high impact executive with a history of delivering accelerated top and bottom-line results in companies at every stage of growth including premier global consumer goods companies (P&G, General Mills), middle market companies and start-ups. Founded and scaled a pioneering natural consumer products company with successful exit to B&G Foods. I am a dynamic and inclusive leader that leads with passion, inspiration and an unwavering sense of accountability while creating an environment where big ideas are encouraged and executed with excellence. Specialties: General Management, Brand Marketing, Driving Sales, Innovation, Leadership

Experience

  • Chief Executive Officer, DC Foods (pty) Ltd/Island Way Sorbet at DC Foods (pty) Ltd/Island Way Sorbet
    Feb 2024 - Present · 2 yrs 5 mos

  • Chief Executive Officer at Element Snacks Inc.
    Oct 2020 - Feb 2024 · 3 yrs 5 mos

  • CEO at Farmwise LLC
    Dec 2012 - Oct 2020 · 7 yrs 11 mos

    Founded company with own funds to capitalize on a tremendous white-space market opportunity in the US Frozen Food category. Created a unique company Positioning, successfully pioneering break-through innovation in “better for you” frozen food categories including Frozen Vegetables/Potatoes (Veggie Fries®, Veggie Tots®, Veggie Rings®), Frozen Meat (Farmwise® Chicken Veggie Nuggets and Tenders) and Frozen Snacks/Appetizers (Veggie Skins®, Mozzarella & Broccoli Bites). Scaled business to over 6,000 stores including Whole Foods, Kroger, Ahold, Wegmans among others. Built company from the ground up, assembling a lean and talented team together with a network of outsourced functional resources to efficiently scale business. Led Series A and Series B financing, attracting sophisticated investor partners. Managed a successful exit to B&G Foods in Q1 2020.

  • Chief Sales & Marketing Officer at Tribe Mediterranean Foods
    Jun 2011 - Dec 2012 · 1 yr 7 mos

  • Head of Sales & Marketing at MooBella
    Oct 2007 - Aug 2011 · 3 yrs 11 mos

    Start-up Premium Ice Cream Company with a patented technology that makes fresh hard scoop shop style ice cream in a Food Service machine in less than 45 seconds