Oxford, England, United Kingdom
Label Manager with 10+ years’ experience delivering international campaign strategy and execution across the independent music sector, with a focus on rock and metal. I have been involved in over 200 global, UK and European campaigns across both frontline and catalogue releases, overseeing end-to-end delivery from product setup and manufacturing through to DSP strategy, retail partnerships, and multi-market execution. More recently, my work has focused on catalogue development with BMG, including high-profile campaigns such as the Motörhead 50th anniversary programme, alongside freelance frontline campaign work with Run For Cover Records, supporting recent 2026 releases from artists including Basement (No 1 in UK Rock and Metal Chart) , AFI, Angel Du$t, and Nothing. Across my career, I have worked on campaigns for a wide range of internationally recognised artists alongside domestic and international partners, including American Football, Laura Jane Grace, The Get Up Kids, Pedro the Lion, Delta Sleep, mewithoutYou, Cursive, Jamie Lenman, and Modern Baseball. I specialise in building artist focussed and commercially driven strategies across physical and digital channels, combining strong market insight with hands-on delivery to drive sales, streaming growth, and measurable commercial impact. My experience spans physical formats (vinyl, CD), digital platforms, and international distribution, working cross-functionally with marketing, sales, and production teams to deliver high-impact campaigns at scale. In addition, I bring over a decade of experience in festival and merchandise operations, alongside a background in corporate sales and marketing, providing a broader perspectives on fan engagement, product strategy, and revenue growth. I am passionate about working with independent artists and labels to deliver campaigns that are both creatively strong and commercially effective.
Working across a global rock and metal catalogue including artists such as Motörhead, Sugar, and Helloween. - Lead catalogue campaign strategy and execution across global markets, driving performance across physical, digital and streaming revenue streams, leading to both growth and charting success. - Delivered high-profile catalogue initiatives, including the Motörhead 50th anniversary campaign, coordinating multi-format physical releases, DSP strategy, and international marketing activity. - Develop and implement release strategies spanning streaming optimisation, reissue campaigns, and premium physical products (including box sets and deluxe formats). - Own campaign planning and delivery end-to-end, aligning product, marketing, sales, and distribution to maximise commercial impact. - Manage ongoing catalogue performance, identifying growth opportunities across DSPs, retail, and direct-to-consumer channels.
- Co-lead UK and European campaign execution for a roster of internationally recognised artists, driving market growth and audience development across key territories - Work closely with distribution, retail, DSPs, and PR teams to align strategy and maximise release impact across physical and digital channels - Identify opportunities to expand reach, strengthen retail presence, and grow streaming performance - Collaborate with US label teams to localise global campaigns for UK and European markets, ensuring effective rollout and commercial performance - Recent projects includes releases from artists including AFI, Angel Du$t, Basement and Nothing.
Worked on various funding panels as an independent assessor to assist in making selections of artists and organisations to fund in the U.K.
Working across 2000 Trees Festival and ArcTanGent Festival - Co-lead execution of official and artist merchandise operations on-site - Manage on-site retail delivery, coordinating teams, stock flow, and point-of-sale operations to maximise revenue and customer experience - Work closely with artists, suppliers, and festival teams to deliver commercially effective merchandise ranges aligned with audience demand - Contribute to the continued commercial success of two of the UK’s respected independent festivals within the rock and alternative space
- Played a key role in the growth and development of the label, leading campaign strategy and helping to build scalable processes across a rapidly expanding roster - Delivered national and international release campaigns across rock and alternative genres, working with artists such as American Football, Laura Jane Grace, The Get Up Kids, Pedro the Lion, Delta Sleep, mewithoutYou, Cursive, Jamie Lenman, and Modern Baseball - Led end-to-end campaign planning and execution, aligning artists, management, and international label partners including Polyvinyl Record Co., Dine Alone Records, Run For Cover Records, and Father/Daughter Records - Oversaw physical and digital product development from concept through to release, including vinyl, CD, and DSP strategy - Helped establish and refine internal systems, workflows, and reporting processes to support label growth and increasing release volume - Delivered wider commercial and brand initiatives including a full website relaunch, label rebrand, sold-out festival events, and direct-to-consumer campaigns such as UK-wide and online pop-up shops during 2020.
- Supported the day-to-day running of the label during a key growth phase, contributing to the delivery of release campaigns across physical and digital formats - Worked closely with artists, managers, distributors, and marketing partners to coordinate campaign activity and ensure smooth execution - Assisted in building operational processes and administrative systems as the label expanded its roster and output - Developed a strong foundation in digital marketing, product coordination, and cross-functional collaboration within an independent label environment