United Kingdom
I’ve been in retail all my career, starting as a supermarket management trainee 40 years ago (wowza!) I still love being #OnTheShopFloor From working on the checkouts to strategic management in marketing teams for leading retailers across the UK, Australia and the US, I’ve certainly learnt a thing (or three).... Being On the Shop Floor is where it all began and where I still love to be; at the sharp end of retail. It’s where you can see the attention to detail in action talking with customers and colleagues to get better and better. Delivering end-to-end retail solutions that drive commercial success, take cost out while always making sure customers and colleagues are delighted. Get in touch for world class retail solutions. 0754 1299 513 Dave
On the Shop Floor consultancy services offered: - Store visits reviewing the effectiveness of retail marketing across UK retailers and identifying end to end solutions to maximise your On the Shop Floor marketing - Drive out retail marketing cost by reviewing efficiencies and calling out ‘pointless POS’ that isn't contributing anything to the customer and is an unnecessary end to end cost from the briefing stage, design, artwork, print, delivery, store colleagues putting it on display and then removing it. - Talk with customers and store teams to get to the heart of what's really going on in store, delivering invaluable feedback to retailers - Provide retailers across the globe with a unique eyes and ears insight into what’s happening On the Shop Floor, including new store concepts, in the UK - Consultation services to help retailers, suppliers and marketing agencies dramatically improve how propositions are communicated to customers in store - Create tailored best practices and end-to-end solutions that work for customers, store and commercial teams - An extensive network of industry connections including world class retail designers, manufacturers, printers, PR, marketing and commercial experts - Always solutions not problems! Get in touch to have a chat about these or anything else that is on your retail mind! Give me a call or message me on: +44 (0)754 1299 513
Led the definition and delivery of the store marketing aspects of the world class M&S foodhall renewal programme. Led numerous capital store fixture programmes that drove sales, reduced cost and built the brand. Always close to customers and store colleagues to understand what works and what doesn’t. Reducing cost, maximising effectiveness. End to end. Also proud to have worked with the hospitality team to create their new strategy.
Leading the collective challenge to help customers see the value we offer in our stores by creating instore solutions that were BOLD - SIMPLE - DISRUPTIVE. Additionally, I managed the delivery of the marketing aspect of the renewal program across the 8 state footprint of SEG and delivered design standards for OFD solutions.
Based in regional Victoria, I led the embryonic in-store marketing team to create and deliver successful trade activity led campaigns and store format customer communication capability.
Leading cross-functional teams, as well as my own direct reports, to create and deliver end to end retail marketing innovation - including POS display solutions, off fixture display design standards and signage - to drive trade and build the brand during the turn-round phase of this iconic Aussie retailer. A record of successful delivery was built on effective leadership of cross functional teams, stakeholder management across all levels of the business, including Main Board, and suppliers together with multi-million $ business case sign off and budget accountability.