Wilmington, North Carolina, United States
Strategic sales and marketing leader with core strengths in B2B and Saas revenue generation. I'm an innovator who is passionate about combining data analysis with proactive market research and proven sales tactics. I love new technology and embrace change.
Sage Island is a full-service marketing agency where big agency know-how meets a boutique customer experience. We work with a wide range of industries including venture companies, trade shows, eCommerce, software, finance and small local business.
Since 1990, Tresta (www.tresta.com) has been providing award-winning communication services to businesses throughout North America. With service offerings that include cloud-based business phone services, answering services (www.patlive.com), and custom enterprise applications, we support over 15 million phone interactions annually and pride ourselves in delivering technology solutions that help over 15,000 businesses better manage their phone calls. At Tresta, we see every phone call as an opportunity to deliver an exceptional customer experience. We believe that every business should be able to communicate at the same level no matter their size. That’s why we’re building tools that make communication easier and more affordable for all businesses. We started by offering simple business phone numbers that could be used on any device, but haven’t stopped there. In 2000, we ventured out into new territory offering our first ever call center product which has now grown into a team over 125 agents in a state of the art call center that operates 365 days a year. Our latest venture is our new virtual phone system which helps businesses communicate on a level and at a price they never could before, and with rich features that were previously only available for large enterprises. We empower the local home service contractors to communicate with their remote sales teams, and entrepreneurs to setup their business to connect globally without the need for an IT department. We help the nearby retail shops sound larger and more professional, and give the regional chains the ability to scale their phone systems as they grow. We’re here to help businesses of all sizes start, run, and grow their business—and helping them grow their business is good business for us.
Hearst Corporation (www.hearst.com) is one of the nation's largest diversified media companies. Its major interests include ownership of 15 daily and 38 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union; more than 200 magazines around the world, including Good Housekeeping, Cosmopolitan and O, The Oprah Magazine; 29 television stations, which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, History and ESPN; as well as business publishing, including a minority joint venture interest in Fitch Ratings; Internet and marketing services businesses, television production, newspaper features distribution and real estate. Hearst Digital Marketing Services is a premier multi-media company leading the transition to web-based advertising for any size business. Our organization has been in business for over 40 years and services over 50,000 customers nationwide. Through the development of proprietary technology and partnerships with major search engines, social network sites and other leading tech-focused companies, they offer a full line of digital products that help our customers reach and interact with today's consumer. I provided executive leadership of the company’s marketing organization with a special focus on product marketing and lead generation. I managed a team of marketing professionals who develoedp and executed an integrated marketing strategy designed to both drive brand awareness and deliver high-quality, cost-effective leads for our progressive sales organization.
I managed the company’s product marketing initiatives with a special focus on emerging media technologies and new product innovation. My key responsibilities included the corporate pricing strategy, product positioning, sales collateral and product launch. I was also a key stakeholder in the development of the product roadmap and sales training philosophy.
I managed the sales and marketing efforts for a 24 market, $47 million region in the Southeast. I led the 40-person sales team, 4 sales managers, 5 sales assistants and 1 sales trainer to 2 consecutive record breaking years.