Kingston Upon Hull, England, United Kingdom
I work across product development, project management, and growth, building and scaling digital products from idea through to deployment and ongoing optimisation. My background includes early experience in business development and publisher partnerships, before moving into independent work across software development, app-based products, and performance marketing. I specialise in taking products end-to-end — from planning and development through to launch, user acquisition, and iteration. This includes hands-on work across full-stack development, PPC campaigns (Google Ads, YouTube, display), and audience targeting strategies. I also explore and apply AI where relevant, including building AI-driven workflows and experimenting with LLM-based systems to improve product functionality and efficiency. Alongside development and growth, I incorporate security-focused thinking into my work, using application-level testing and best practices to ensure systems are robust and reliable. I’m particularly interested in building products where technology, growth, and automation intersect.
Working independently across product development, project management, and growth, building and managing digital products from concept through to deployment and scaling. Leading end-to-end development of web and app-based platforms, covering planning, architecture, implementation, and ongoing iteration. Managing full project lifecycles, coordinating development, feature rollouts, and product improvements. Overseeing go-to-market and growth strategy, including PPC campaigns across Google Ads, YouTube, and display. Continuously optimising products post-launch, focusing on performance, user acquisition, and scalability. Incorporating security best practices and conducting application-level testing to ensure robustness and reliability.
Led publisher partnerships and managed relationships across a network of digital platforms. Oversaw onboarding, performance tracking, and revenue optimisation initiatives, working closely with both internal teams and external partners. Collaborated with marketing and product teams to align distribution strategy and improve overall campaign performance. Contributed to growth by identifying new partnership opportunities and scaling existing publisher channels.