Stockholm, Stockholm County, Sweden
Experienced brands and sales educator and presenter with over 20 years of experience within the FMCG sector. I have been successful in building brand recognition and affinity with industry professionals and private spirits enthusiast for several of the world's most successful and recognizable spirits brands. I have delivered countless in-house brand education and training sessions and we as presenting at events, festivals and tastings for the trade and public sectors. I have developed and launched market specific products, unique bottlings, core ranges as well as POS material, digital training platforms and key market activations.
Lärlingsprogram på Saab med Skill Bemanning Ab
• Managed relationships with key retail and vendor partners, ensuring strong collaboration and successful product launches. • Developed and implemented sales and promotional strategies, increasing product visibility and conversion rates. • Oversaw budget management, compliance, and reporting to drive operational efficiency. • Provided data-driven insights to optimize promotional activations and category performance.
Whisky & Aroma consultancy for the drinks industry and end consumer. • Provided trade marketing consultancy services to premium spirits brands,including Bowmore, Glenmorangie and Ardbeg Single Malt Whiskies, focusing on On-Trade engagement and advocacy. • Developed and executed tailored retail activation plans to optimize brand performance and sales growth.
• Led international trade marketing and sales efforts, expanding market presence across European and duty-free channels. • Developed strategic partnerships with distributors, increasing brand awareness and sales performance. • Designed and executed high-impact trade activations to engage consumers and strengthen brand loyalty. • Delivered social media content and work closely with local and international whisky bloggers.
• Managed On-Trade and Travel Retail activations, driving consumer engagement and boosting sales. • Delivered product training and sales enablement programs for retail partners, increasing brand advocacy and revenue. • Represented the brand at industry events, collaborating with key stakeholders to strengthen brand positioning.