Washington, District of Columbia, United States
Strategic communications and marketing leader with 10+ years of experience shaping executive messaging, product narrative, and editorial strategy for a $110M+ public health organization, an Oscar-winning filmmaker, and national ad campaigns, including the 2023 U.S. Grand Effie winner. I help leaders communicate clearly, translating research, marketing, engineering, and policy priorities into narratives that engage audiences and staff. I’ve strengthened organizational and brand reputation during times of change.
• Cross-Functional Narrative Strategy: Partnered with marketing, research, and product leads to translate B2C campaigns and B2B SaaS (EX Program) into cohesive editorial and executive messaging, contributing to 1M enrollments and national media coverage (NBC’s “Today” Show, WSJ, People) • Interim Strategic Leadership: Assumed Managing Director duties for six months during a mission shift, maintaining Editorial team momentum and synchronicity across the organization • Executive Communications: Primary speechwriter for CEOs Robin Koval and Kathy Crosby, stewarding organizational voice through leadership transition and mission shift • Change Management Lead: Co-led the rollout of a 10.5% reduction in force, in partnership with the VP of Marketing; used Prosci methods to secure a 96.8% staff retention rate, ongoing since September 2025 • Congressional Engagement: Briefed members of Congress and the Office of Speaker Mike Johnson, translating public health data into actionable narratives exposing the tobacco industry’s impact on youth • Event Planning: Organize internal thought leadership events, including interviews with New Mexico Attorney General Raúl Torrez and former U.S. Assistant Secretary for Health Dr. Howard Koh
• Narrative & Brand Strategy: Modernized a legacy publication’s voice and visual identity in partnership with Metaleap Creative, contributing to our win of the 2022 RNA Award for Magazine Excellence • Audience Engagement & Subscriber Retention: Repositioned the flagship “Verse & Voice” newsletter as a news-pegged editorial product, increasing engagement and making it a core digital retention channel • Team Leadership: Managed a team of editorial assistants for two years, overseeing workflow, coaching performance, maintaining quality, and meeting deadlines across a high-volume publication • Reputation & Crisis Communications: Advised executive leadership during a high-profile founder transition, supporting internal alignment and external credibility under severe media scrutiny
• Narrative Development: Supported Oscar- and Emmy-winning filmmaker Kirk Simon on the documentaries "The Pulitzer at 100" and "Where Has All the Play Gone?," developing interview questions, proposing documentary subjects, and curating passages from Pulitzer Prize-winning works for onscreen readings by Natalie Portman, John Lithgow, and Martin Scorsese
• Human-Interest Storytelling: Modeled show after "This American Life," centering events at the University of Chicago • Editorial Leadership: Directed a team of student journalists; oversaw story development, reporting, audio editing
• Course Design & Instruction: Developed and taught "How to Write About Family" to 49 rising ninth and 10th graders, designing the curriculum to help them navigate personal history and narrative structure across fiction, poetry, and creative nonfiction