Brooklyn, New York, United States
Creative leader & strategist with deep experience shaping tech-forward experiences, platforms, and moments for some of the world’s biggest brands. From early mobile storytelling formats to AI- and XR-powered activations, I work at the intersection of design, content, and emerging technology. 🪐✨ Also: mom, doodler, hot sauce enthusiast, pre-AI em dash evangelist 🙃
Lead end-to-end creative strategy and execution for tech-enabled brand activations, directing multidisciplinary teams of creatives, producers & developers to deliver high-impact marketing experiences and content across digital, experiential & social channels.
Leveraged the power of emerging creative technologies—from AR & VR to immersive worlds & AI—to craft innovative experiences that captivated audiences & drove measurable business impact for leading global brands. * Led RFP responses & developed bespoke concepts / design collateral for brand partners, playing a central role in winning new business & closing deals * Led paid innovation advisories spanning mobile activations & HMDs (head mounted displays) * Managed relationships with strategic technology partners including Meta, Snap, Niantic & Qualcomm, unlocking early access to beta tools & establishing the agency as a preferred partner * Oversaw end-to-end project execution, ensuring high-quality, on-time deliverables that drove performance, engagement & repeat business
Owned delivery of creative concepts & assets for priority partnerships with top-tier brands including Vogue, FIFA & Coke, presenting work to executive stakeholders; collaborated with Marketing to develop launch strategies spanning onsite activations & scaled platform extensions.
Built & led a *stellar* team of graphic, motion, and 3D designers that developed innovative brand marketing experiences for mobile ... and beyond :)
First business designer of Snap's NYC office. Designed the platform's earliest custom advertising units (Filters, Snap Ads, Story Ads, Lenses) for priority brand partners; created bespoke, performant, mobile-first campaigns for major advertisers including HBO, P&G, Nike, Ralph Lauren, Google, Verizon, Dunkin Donuts, Mars, Anheuser-Busch and L'Oréal.
Led one of the first Snapchat editorial accounts, increasing audience from 5k to 100k+. Created first-of-its-kind social content in the form of original narratives, informative digests, live event coverage, and community challenges. Led all Snapchat brand collaborations, partnerships, and marketing initiatives. Pitched ideas & created content for all social visual accounts (Instagram, Vine, Snapchat)