Atlanta Metropolitan Area
Strategic leader with over 20 years of experience at the intersection of professional services, sales support, and delivery execution. I have a proven track record of managing complex initiatives from the initial proposal through to successful implementation, ensuring internal teams and external clients remain aligned on high-stakes outcomes. My approach is defined by deliberate perspective and operational clarity. I specialize in simplifying the complex, by distilling intricate technical and marketing workflows into actionable strategies that deliver consistent business value. I am currently leveraging this background in service delivery and management strategy to drive impact within the Salesforce ecosystem. Core Strengths: • Decisive Advisory: Providing the steady, high-impact guidance necessary to navigate complex stakeholders and high-stakes environments. • Sales Support & Delivery Integration: Aligning technical capabilities with client business goals to ensure long-term adoption. • Strategic Operations: Optimizing how organizations support and execute their marketing missions through focused leadership. • Cross-functional Orchestration: Bridging the gap between high-level strategy and technical reality with a focus on outcome over activity.
Subject Matter Expert for Professional Services Go-To-Market, covering the Salesforce Marketing Cloud product family (MC Engagement, MC Next, MC Intelligence, MC Personalization, MC Account Engagement) and Loyalty Management. Work with enterprise account teams and customers to develop strategy and implementation plans. Post-sales, consult with key client projects to provide ongoing guidance and expertise to ensure services delivery aligns with and meets client needs.
Subject Matter Expert in the strategic application of omnichannel marketing analytics, for customers in a broad range of industries, including Media & Entertainment, Healthcare, Financial Services, and Retail Consumer Goods. Developed the team's framework for strategic engagement to identify business requirements, data sources required, and build a long-term roadmap that drives business value. Led the development and execution of the team's advisory service offering, providing customers a comprehensive deep dive into their use cases, data sources, data governance, and operational readiness, helping them maximize value from their marketing analytics. Consulting with executive sponsors for both pre- and post-sales, helping focus on the business value in order to drive deals to close, and for implementation teams to successfully deploy the company's solution.
• Led the company’s Marketing Analytics Strategy practice, working with executive sponsors to build value that drives adoption, for a broad range of clients, including: • Developed comprehensive data architecture and reporting for a Fortune 500 beauty care client, combining spend and performance for brand, co-op, and e-commerce across a broad range of online and offline channels, along with online and retail sales. Worked with client team and agency partner, created taxonomy that supports identified use cases, including brand/agency reporting, and downstream advanced analytics. Created a sales attribution method that ties marketing to business outcomes. • Led the strategy and development of a comprehensive reporting solution for a Fortune 100 beverage client, detailing marketing spend and performance, covering nearly 100 markets worldwide. Scope included all online and offline channels, along with consumer intelligence and business outcomes. Led the creation and development of global reporting and measurement for omnichannel media performance. Identified requirements and built decision support reporting for 5 regions, 17 business units, and 40 key markets. • Created and delivered company marketing content via blog posts, white papers, and conference presentations. • Sales support as subject matter expert, helping to drive prospects to closing through product introduction, discovery of customer needs, and proposal creation.
• Led a multi-disciplined team that developed and operated IHG’s global Interactive Marketing platform, supporting significant spend in search engine marketing, affiliate networks, and online media placements, driving over $1BN in rooms revenue to IHG’s web site and telephone reservation centers. Responsible for three main functions: o Analytics -- delivers reporting and insights that help optimize spend and identify new opportunities for growth. Developed a revised approach to bring enhanced tools and advanced analytics to improve the speed, depth, and impact of insights and reporting. Project included creation of a data-driven approach to attribution that will improve visibility into the drivers of ROI. o Product management -- provided marketing stakeholders in all regions with website technology and custom tools that enabled them to integrate with media partners, track and report results, and optimize spend. o Operations and finance -- oversaw performance tracking and program financials. Responsible for establishing and tracking spend budgets and revenue goals for each of the four global regions. Interfaced with finance to setup purchase orders, ensured invoices were properly processed, and reconciled general ledger to account activity. Created tracking IDs and related call center telephone numbers for new accounts. • Temporarily responsible for broader Interactive Marketing team during search for new global director. Responsibilities included global search engine marketing strategy, overall interactive marketing strategy, competitive intelligence, program management, and online brand protection.
• Subject matter expert on the global revenue performance of IHG’s seven brands. Integrated economic, industry, and hotel data, using hypothesis-driven approach and advanced analytics to identify actionable insights. Communicated results via presentations and reports to internal and external stakeholders, including C-level executives, brand leaders, franchisee owner association, advisory boards, and hotel managers. • Under CMO sponsorship, launched the company’s first global brand scorecard. Led a global cross-functional team to capture current analytical best practices, identify metrics, and agree on sources and methodologies. • Enhanced department databases and reporting, adding scope and depth for improved analysis. Expanded coverage from North America to nearly 100 countries, increasing metrics by integrating data from other departments. Developed formal and informal alliances with data owners and analysts to ensure alignment across the organization.
• Led product management of next generation Property Management Systems deployed to 2,500 hotels throughout the Americas. Worked with integration vendor to transform a piecemeal collection of components into an integrated product offering. Authored tool to create quote for hotels, and drove development of a web-based version hosted on corporate extranet. Co-authored third-party integrator requirements and assisted in the evaluation and selection of the vendor.