Brussels Metropolitan Area
Hello, I'm Darwin! Welcome to my LinkedIn Page. I've been working for more than 9+ years in different roles - across different brands and industries. In 2019, I was awarded as one of the Erasmus+ scholarship awardees for Masters in Digital Communication Leadership - and moved to Europe. Currently, I am based in Belgium - and working as a Consumer Experience for KitchenAid EMEA. Four interesting points about me - according to friends and colleagues: • I'm an avid storyteller - whether on a business presentation or coffee chats. • Cultural learning is my DNA! I am comfortable working with people from different backgrounds. • Not afraid of trying something new. This trait makes me have a range of skill sets and the ability to see problems from the eagle's eyes. • Creative thinker that falls in love with data. Excel sheets and organized data are my first love (don't hate me, creative people). Skills: digital consumer experience design, wireframing UI/UX, copywriting and editing, project management, CMS, SEO, SEM, Google analytics, brand and campaign management, social media marketing. Software and applications: Microsoft suites, Adobe suites, Contentful, ContentSquare, Jira, Figma, GA4, BrightEdge, etc.
1. Leading overall post-purchase strategy for KitchenAid EMEA websites with the CRM and Global Brand team 2. Website pages optimization (structure, UI/UX wireframing, SEO, refactoring) for PDP, PLP, landing pages - Food preparation category, recipes, blog, and other customer care topics 3. Leading digital product launch strategies for Food Prep category 3. Owning overall blog strategy: SEO, content creation, and calendar for different stakeholders 4. Assets localization to 10 different EMEA languages 5. FAQs creation and improvement
A cross-function position in the consumer experience team, with digital and business mindset. Responsible for analyzing, creating and implementing a scalability digital post-purchase journey for KitchenAid. My scopes are: 1. Managing 900+ post-purchase pages across 9 languages across 12 websites, including its documentation to support CRM, social media, and customer service activities; 2. Implementation, managing and screening product reviews on EMEA websites; 3. Proposing websites wireframe for UI/UX improvement around post-purchase fields; 4. End-to-end blog creation from strategy, editorial plan, SEO research, editing, to managing webmasters; 5. Managed video localisation for key markets; 6. Act as consumer advocates in flagging potential product issues; 7. Consulting role for post-purchase global strategies; 8. Bridging various teams (e-commerce, content, category, quality, customer service, and countries) for streamlining post-purchase experience contents and technologies; 9. Automation implementation for customer service tasks. Big events happening since I joined the team 🙌 - We've migrated all, 11 D2C websites in EMEA market. I managed smoothly migrate more than 600 recipes per country website - We've implemented new D2C website for Spain market - I'm leading the strategy of KitchenAid editorial content, including its SEO optimization - Starting to explore UI/UX improvement in several post-purchase key pages - Showing best-practice in post-purchase website documentation - which improves the workflow of CRM and social media in production timing.
1. Developing and executing marketing communication plan 2. Developing new packaging for tea 3. Increasing revenue through B2B sales 4. Developing new tea blend according to the market demand 5. Monitoring cash flow and accounting 6. Maintaining relationship with third parties 7. Developing new business opportunities outside Jakarta www.arteaindonesia.com
I have interdisciplinary experience in developing communication and e-commerce plans for local and multinational brands as a communication practitioner. As a consultant, I have proven abilities in: 1. Planning e-commerce and promotion strategy to increase and forecasting sales 2. Developing (digital) communication plan across social media platforms according to the budget 3. Negotiation with digital marketplace for further collaboration 4. Creating and writing copy for brand concept, company profile, social media, and article 5. Developing storyboard and storyline for advertisement Notable clients: 1. Fipper Indonesia (fashion) 2. Jikaa Bali 3. Getaway! Magazine 4. Mooi baby clothes Achievement: 1. Boosting Fipper's e-commerce revenue on fashion segment by 300% within 2 months after onboarding. 2. Boosting Mooi's e-commerce revenue on fashion baby segment by more than 600% within 4 months.
Internship position as the part of DCLead Master's programme, 4th semester. 1. Assisting Provamel Global Brand Equity team, under the supervision of International Brand Manager; 2. Producing creative direction on social content for advertising agency; 3. Analysis of brand social strategy on global level; 4. Supporting local market on their digital content and strategy; 5. Internal brand evaluation in data-driven fashion from various sources; 6. Supporting marketing communications activities in 8 EU countries; 7. Managing advertising agency on social media content and initiatives; 8. Creating QnA document for active and passive questions from consumers; 9. Developing research to get greater insights on China market.
1. Becoming the lead on designing networking platform with capacity of 2,000 people; 2. Developing blueprint to cater attendees, artists, and sponsors; 3. Managing two graphic designers to design the platform, with the assistance of graphic agency; 4. Troubleshooting problems during the event in the Gather Town platform; 5. Advising sponsors in designing their own virtual personal booth.