Breinigsville, Pennsylvania, United States
I'm a content strategy & SEO specialist helping purpose-driven brands grow smarter. With 10+ years of experience across content strategy, SEO, UX, and product, I bring both strategic insight and hands-on execution to the table.
Help lead content strategy, SEO, and product focused marketing to improve discoverability and growth across the vidIQ platform and its tools. Produce educational content that helps creators understand how to grow on YouTube using clear, actionable strategies and data driven insights.
- Conduct SEO and UX audits for purpose-driven brands - Optimize content structure, keyword strategy, and site architecture - Collaborate with developers, designers, and stakeholders to improve conversions and engagement - Develop data-informed recommendations for blog growth and page updates
- Oversaw company day-to-day operations - Led the company to three consecutive years of record profitability - Managed product, dev, and marketing teams to shape the user experience and support successful feature launches
I helped bring to market "Engage", a tool for healthcare marketers use to share videos with their staff to inspire them to become brand ambassadors. Engage brings together video interactivity, social sharing and rewards to increase employee engagement and brand awareness for our clients. My responsibilities: - develop operating plan and communicate that to all teams - prioritize and manage systems, development, QA teams - manage marketing and video teams - coordinate with sales team - connect with influencers, channel partners - work with our sales team and our clients to really understand and deliver exactly what is needed - promote our "Simple and Meaningful" approach to developing solutions
Managed and grew sales team - Worked closely with marketing, client service, product and development teams to advocate client needs - Led professional service offerings and custom engagements for enterprise clients - Developed partner channels to extend reselling and introduce collaborative offerings for clients
- Developed new relationships and accounts through outbound prospecting - Developed materials and website to generate inbound leads - Managed client projects from conception to completion DSK was acquired by Liquid Interactive, LLC in 2011.