Singapore, Singapore
I’m a passionate marketer with the belief in the science and art of things. The science that offers precision process, data driven decisions, build and achieving milestones; The art that brings innovation, developing connections with stakeholders and lead & learn. Marketing and business strategist: Aim to contribute and make an impact on go-to market strategies, bringing value & growth to the business & the people in the organization A people person with an excellent drive, structured thinking, great analytical skills, and a real team player. Specialties: Business Strategy & Branding Marketing Research & Consumer Insight Business Intelligence Management Reporting Account Management Business & Sales Forecasting
• Account management for strategic merchants to drive usage and spend (domestic and inbound tourism) • Work with issuers & merchants to drive spend opportunities, supporting with QBR and reviews • Cross-upsell relevant solutions to customers and ensuring a smooth end to end onboarding journey • Use of data analytics to identify and track business performance drivers and leveragable business trends for issuers and merchants • Integrate multiple intelligence sources and POVs across the organization to drive development of strategies in support of business objectives • Identify opportunities for incremental business for issuers, fintech and merchants/tourism • Active participation in high level strategic sales forecasting and intelligence planning • Execute approaches to answer key strategic and marketing questions and serve the needs of the customers and organization
• Led a strategic project for ‘high value segment’ growth plan to develop actionable plans, identify growth / recovery opportunities and gaps in organization skillsets • Launched a high priority project on Voice of Customers (VoC) programme to be customer-centric, establish new KPI and drive product strategy • Formulated hypothesis, develop presentation storyboard using dashboards and analysis from multiple sources (first hand data and third party data) • Built a fact-based culture to bring market visibility on competition on macro trends, consumer behaviour & Covid impact, to add clarity in ambiguous situations • Established research framework to educate local group companies and strengthen the overall research skills and expertise for all 6 markets • Established a demand forecast calculation to align and benchmark across 9 markets • Managed research budget of USD 0.5 mil/year and research agencies
Industries: Automotive, E-commerce, Social Media, Travel, Fashion, Logistics • Consultative approach to help clients decide on the go-to market strategies and activation plans • Market research partner for consumer brand companies and brands in building industry insights and research design & roadmaps • Campaign evaluations for market engagements, helping brands target the right audience. Designed a framework concept to campaign for marketers • Incorporate a brand equity barometer for clients using YouGov's BrandIndex and created a new sector • Concept test for new ecommerce site and campaign evaluation • Developed new sector Automotive and Logistics for BrandIndex solution
Industries: Automotive Aftermarket and Home Appliances • APAC lead and Global Account Manager for one of the top accounts • Account management and insights generation from retail panel data and studies to make strategic recommendation • Coupling consultative approach with SaaS process • Developed in-depth analysis of regional macro-economic and key market trends, pricing strategies, distribution, new product trends and underlying drivers of Automotive Aftermarket and Home Appliance industries in APAC region for global brands • Formulated the route to market structure for regional markets •Designed B2B and B2C studies using quant and qual methodologies, combining data sources and various studies to create a storyline for presentations to stakeholders • Designed research frameworks to support market acceptance, market sizing and marketing purposes • Invited to client workshops as guest speaker on market and consumer & shopper insights instore • Exceeded revenue targets for consecutive 5 years. From €1.6mil in 2013 to exceeding €6.0mil sales in 2017
Industries: Electronics, FMCG, , NEA, New Product Development • Successful customized research proposal conversions and project delivery: Applied suitable quant and qual methodologies and delivered insights/ go-to market recommendations • Designed a series of mystery shopping and training programme to help manufacturers/ retailers on service efficiency/ compliance to increase conversion in-store activities to sales for TV and domestic appliances products • New product development to be the first market to launch a TV buyer purchase journey research on retail and online behaviour
Industries: Automotive and Electronics • Designed research approaches using a mix of quant & qual methodologies and successfully delivering multiple projects simultaneously • Carried out a 30-market mystery shopping study and projects on brand health tracking, product/ concept development (car clinic), customer satisfaction, stakeholder management, segmentation, demand trending.