Sydney, New South Wales, Australia
Leading data-driven growth marketing for pay-per-view focused on acquisition & lifecycle driving Boxing and UFC revenue.
Focused on expanding & accelerating Australia’s leading streaming service core sports and building advantage positions in priority sports including F1, AFL, Cricket, NBA, PPV, Boxing, UFC, Netball, NBL.
Driving Kayo's growth to continue to lead the market as Australia #1 sports streaming service.
• Guest lecturer for 1st year Marketing students studying Marketing Fundamentals (MKTG101) at Macquarie University on behalf of Optus (up to 600 students per lecture). • Guest speaker for post grad Applied Marketing course.
• Driving viewership and subscriber growth for the NBA on Digital platforms in Japan, Indonesia, Philippines, South Korea, New Zealand and Australia. • Focused on the digital marketing strategy and localised marketing for NBA League Pass and partner marketing campaigns across South East Asia.
• Achieved the highest # of downloads for any Stadium App in Australia. • Responsible for the development of integrated digital and marketing initiatives to support the official app of Optus Stadium, WA's new home of sport and entertainment. • Part of a dedicated Agile team focused on the development, planning, testing and rolling out of fan first mobile features create game-changing a fan experience for millions of fans.
• Responsible for the development and implementation of an integrated digital marketing go-to-market strategy for the home broadband category, as well as development of digital marketing strategy for Optus’ entertainment and sport properties. • Accountable for all performance marketing media, including: Search, Affiliates, Display and Social channels. • Delivery to various targets including: website traffic, sales call leads, cost per acquisition and net sales. • Accountable for managing a significant performance digital advertising budget and managing digital media agency relationships.
• Responsible for strategy development, planning and execution of an integrated performance digital marketing go-to-market plan for post-paid mobile. • Accountable for owned and paid performance marketing media including: Display and Social channels. • Delivery to various targets including: website traffic, sales call leads, cost per acquisition and net sales.