Bury St Edmunds, England, United Kingdom
As a seasoned eCommerce Marketing Professional, I bring a track record of success to the table. My approach is rooted in leading by example, striving to excel both individually and as a team leader. Embracing challenges with confidence, I navigate all project phases with a strategic vision. With over 25 years of eCommerce marketing experience, I am a passionate and innovative leader in the field of digital marketplaces. I have a proven track record of delivering successful online strategies, launching new product channels, and building alliances and partnerships with suppliers and vendors. I take pride in building projects from the ground up, relishing each challenge. My methodical analysis of data enhances efficiency and fosters best practices in daily operations. My core competencies include: • Team Leadership & Collaboration • Multi-Channel Marketing Expertise • Advanced Skills in AEO, GEO, SEO, SEM, and UX Strategies • Proficiency in Content and Data Management (DAM & PIM) • Expertise in AI Prompt Engineering and LLMs • Strong Background in Cloud Systems Integration • Strategic Market Planning and Positioning Technological proficiency is a key strength, with expertise in Generative AI, various software and online systems, and a comprehensive understanding of online industry standards. This is complemented by my ability to detect problems and implement solutions effectively. Software proficiency: Generative AI, Weavy, N8N, HeyGen, ElevenLabs, ChatGPT, Open.ai, Anthopic Claude, Pi, CoPilot, Google Studio, Gemini, QlikSense, figma, Adobe Master Collection - Photoshop, InDesign, Acrobat Pro, etc.. Online systems: Magento, ShopifyPlus, ChannelAdvisor/Rithum, Amazon Seller Central, Amazon FBA (UK, Europe & International), A+ Content Manager, Amazon Advertising, Amazon Brand Registry, Amazon Shipping, AWS Language Translation automation, Big Commerce, Ahrefs, Screaming Frog SEO, AWIN, Google Analytics GA4, Google Ads/PLA’s, Google Merchant Centre, Bing Ads, eBay Power Seller, eBay Ad’s, Meta PPC, Instagram, Pinterest, YouTube, DespatchCloud, Braintree, PayPoint, PayPal Integration, Clerk.io personalisation, Sirv, eDesk, FreshDesk, Klaviyo, HubSpot, MailChimp email publishing. Outside of work, I am a family man with a passion for travel, gaming, gastronomy, and a deep interest in all aspects of technology, particularly AI.
About Henley Bridge Ingredients: At Henley Bridge, we are more than just a food ingredients distributor. With a rich catalogue of over 2,000+ products from 90+ leading brands, we are at the forefront of supporting chefs, chocolatiers, bakers, and professional ice cream aficionados in crafting moments of magic. Our core mission resonates with every action we take: helping our customers succeed and creating delightful experiences through food. Our dedication is always served with a smile and a spring in our step because, at Henley Bridge, our love for food is as deep as our commitment to our partners' success.
Henley Bridge Ingredients are a food ingredients distribution company stocking 2,000+ products from 90+ brands. We’re here to help chefs, chocolatiers, bakers, ice cream manufacturers, gelato & dessert parlours create moments of magic. Everything we do at Henley Bridge comes back to one core purpose – helping customers to succeed. We’re an enthusiastic partner here to support you in your quest to create moments of enjoyment through food and build a business you’re proud of. All with a smile on our face and a spring in our step, because we love food and we love making a small contribution to your success.
For the past 22 Years I have enjoyed my duties as a Charitable Trustee/Director of the Tappenden Charity Limited, a Trust that manages a portfolio of grade 1 & 2 listed buildings, retail properties and residential lettings. The trust helps local organisations and schools with educational projects/funding. These include funding for our local museum and help funding a new sciences department at one of our local schools.
Founded in 1932, BFP is one of the UK's leading bakery ingredient wholesalers. We fulfill 12,000 orders a year from our five depots nationwide. We have 23,000 sq ft of chilled and ambient storage space. And with more than 800 always-in-stock products, we’re a one-stop-shop for the professional baker. Ultimately, we're proud to play a small part in creating those special moments that bakery brings - the joy of a celebration cake, the satisfaction of hearty food and the pleasure of indulgence.
Dukeshill was founded over thirty-five years ago, with a vision of producing the very best hams, “old-fashioned” cured, with a true focus on flavour and texture. Our uncompromising attitude towards provenance and quality led to Dukeshill being selected by top London Food Halls Selfridges, Harrods, Fortnum & Mason, famed eateries like the Ritz, and being awarded a Royal Warrant from HM The Queen since 2003. We work closely with a select group of small artisan producers that all share our commitment and passion for all things food. Our uncompromising attitude towards quality dictates that only the finest quality ingredients are considered for our growing range. Dukeshill maintains a traditional approach of crafting and supplying fine foods to offer a wonderful array of top-quality meats, fish, cheeses, puddings, hampers and more, all available for delivery anywhere in the UK from our simple to use website.
Thomas Ridley provides a total food service solution to the catering industry delivering a comprehensive range of chilled, ambient, frozen, wines/beers/spirits, professional hygiene and catering sundries. My focus within the company were all elements of our digital services strategies, building on our marketplace presence and how we best merge these touchpoints into one great customer experience. What makes Thomas Ridley Foodservice different? The simple answer is our people. Here at Thomas Ridley we are truly passionate about both our food and our service. Some of our members of staff have been with the company for more than forty years and their experience is passed down to the younger generations via regular internal training sessions. Our mission is to become the most customer centric food service provider. We are constantly searching for innovative solutions to exceed our customers’ expectations. That’s easy to say and very hard to do, but this is what we strive to achieve every working day. All of our customer facing staff LISTEN to and then ACT on customer feedback. Our advanced CRM system incorporates a companywide social media messaging platform that EVERY staff member can interact with. This gives our staff a full picture of all customer/operational feedback and crucially allows each staff member at any level to have input in finding the correct solution. We feel that this helps position our service levels, head and shoulders above our competition. Food safety, Allergens and Nutrition are all areas that we ensure are at the centre of our new product development processes. We have a team representing all departments within our business that meet regularly to investigate, test, taste and select all new product lines. We are constantly investing in our people, infrastructure and new technologies to maintain and improve our service. We know that this is crucial for our company to continue to deliver the BEST in foodservice.
Overseeing all elements of the marketing and data departments. Focus on our digital strategy and how we improve our customer's purchasing experience.