Darren Lee

Transformational Logistics Leader | Cold Chain & Cross-Border Supply Chain Innovator | Cross-Border Road Freight Strategist | Growth & Innovation Architect | Ex-Public Company Executive

Selangor, Malaysia

About

Always open to regional collaborations, and advisory roles. Let’s connect if you’re rethinking cross border logistics, or digital logistics strategy in Southeast Asia or beyond.

Experience

  • Group Chief Executive Officer at Euroasia Total Logistics Group
    Oct 2018 - Apr 2025 · 6 yrs 7 mos

    I am a senior logistics executive with over 15 years of experience leading transformational growth in the cross-border transportation and cold chain sectors. As Co-Founder of Euroasia Total Logistics, I played an instrumental role in building the company from a THB 70 million private enterprise into a publicly listed logistics leader valued at over THB 1 billion. Under my leadership, ETL set new standards in customer experience, created a robust cross-border network connecting ASIA borders, and developed a DIGITAL-First backend TMS for the entire ETL network operations, managing assets more than 200+ cross-border trucks, & 400+ containers My career is defined by vision, execution, and resilience — from introducing 45-foot High Cube reefer containers to revolutionise regional cross border land transportation efficiency, to designing and scaling logistics networks that span across Singapore, Malaysia, Thailand, Vietnam, Laos, China, and Hong Kong.

  • Business Development Manager at GN Telemetry Sdn Bhd
    2012 - 2015 · 3 yrs

    GPS-Assisted Vehicle Tracking Systems GPS-Assisted ContainerEYE Tracking Systems (Camera) GPS-Assisted Container Security Lock Tracking Systems Fuel Management Systems (Capacitive Technology)

  • Director - Business Development at Glotad Systems Sdn Bhd
    Jan 2007 - Aug 2012 · 5 yrs 8 mos

    Translate potential customers to commercial deal. Dealing with challenging customer expectations and requirments. Build and develope niche customer-base.

  • CTO at Glotad Solutions Sdn Bhd
    Mar 2008 - Feb 2009 · 1 yr

    Responsible day-to-day company operation

  • NexusEdge Tecnologies Sdn Bhd (2 yrs 1 mo)
    • Senior PreSales - Rich Solutions
      2005 - 2006 · 1 yr

    • Pre-Sales
      2004 - 2006 · 2 yrs