United States
I am a Commercial Executive dedicated to navigating complex digital ecosystems, modernizing GTM strategies, and orchestrating high-stakes growth for global AdTech companies. My approach combines a challenger mindset with data-driven operational rigor to transform shifting market dynamics into resilient revenue engines and cultivate elite teams that consistently redefine the industry standard for excellence. Career Highlights: • Enterprise Revenue Acceleration: $350M in cumulative revenue impact by engineering GTM modernization and leveraging high-stakes C-suite partnerships with data-driven operational rigor • High-Performance Culture Catalyst: Scale commercial teams through intentional coaching and fearless empowerment, fostering a culture of excellence that outperforms KPIs and retains talent • Zero-to-One Market Expansion: Pioneered the new market launch and divisional scale-up across five leading global tech companies, delivering a sustained 32% average CAGR I am passionate about the intersection of AI, measurement, creative, and the future of effective consumer connections in advertising. Core Competencies: Enterprise GTM Modernization | P&L Stewardship | Cross-Functional Orchestration | Executive-Level Negotiation | Talent Development & Succession | Data-Informed Decisioning
• Architect and execute market expansion strategies to unlock net new revenue across high-priority brand categories aligned to FloSports' US growth plan • Engineer insight-driven, integrated partnerships combining live event sponsorships, custom content, social and influencer activations, athlete partnerships, CTV, FAST, OLV, and display media to solve marketers' business objectives at scale • Connect enterprise brands and agency partners to high-intent audiences within brand-safe environments to deliver reach and ROI that traditional sports buys simply can't replicate • Orchestrate cross-functional collaboration across content, production, events, research, and marketing to deliver custom-curated programs that drive measurable client outcomes ------------------------- FloSports is a world-class sports media company and the home for sports that deserve more. With live events and coverage across 25+ verticals and hundreds of partners, we’re growing Our Sports every day. If your media plan doesn't include ALL the sports your audience is watching - let's fix that.
Strategic advisory firm providing fractional GTM leadership, full-funnel omnichannel advertising solutions, revenue modernization, and zero-to-one market entry for AdTech companies • Retained by AdTech companies to architect full-funnel omnichannel growth strategies, modernize new customer acquisition frameworks, and monetize first-party consumer data • Engineered scalable sales and lead-generation practices that drove a sustained 22% increase in qualified pipeline opportunities, resulting in accelerated revenue capture and shortened sales cycles • Spearheaded the end-to-end GTM architecture for a public safety SaaS platform, defining the mission-critical branding, digital presence, and market-entry roadmap to secure early-stage traction
The UT Alumni Board of Directors includes UT alumni from various walks of life and represents the University’s alumni population. All board members share a common desire to support the institution alongside the Chancellor and other campus leadership. Board members work to: • Enhance UT’s reputation • Strengthen student engagement • Amplify alumni engagement • Increase the number of alumni donors
• Created and co-founded the Spirit Alumni Council, The University of Tennessee, Knoxville's official council formed to solidify a strong bond between former Cheer, Dance, and Mascot (Smokey & Davy) athletes and the University • Collaborate with the University's Spirit Program Leadership team to enhance scholarships and team bonding activities • Support the tradition of national excellence for the 14x Division 1 National Champions (7 Dance, 4 Cheer, 3 Mascot) • Mentor athletes, providing professional development to prepare them for life after collegiate athletics
Vice President (FY27)/President Elect (FY28) - Executive Board of Directors: July 2026-Present Secretary - Executive Board of Directors: July 2025-June 2026 Board of Directors: January 2024-Present
Multimillion-dollar Enterprise brand direct leader who partnered with senior-level brand stakeholders for content suitability & brand safety validation solutions across YouTube TV, YouTube, and social channels • Orchestrated and scaled the Brand Direct division from the ground up, generating $3M in net-new partnerships and 100% YoY divisional growth, while building new Fortune 1000 relationships • Reduced up to 30% media wastage on YouTube campaigns through strategic thought leadership and curated AI-powered inclusion lists, improving ROAS and measurable business outcomes • Mobilized deep institutional Meta relationships to orchestrate the Meta Business Partner badging process, unlocking high-margin revenue streams and exclusive commercial pathways • Enhanced collaborative cross-functional partnerships with internal agency team leads, leveraging first-party data, AI-driven targeting, and programmatic activation to secure direct brand-led top-line growth with Agency Holding Companies and Independent agencies
$232M Award-Winning revenue leader achieved with an elite team of 9 direct reports targeting Meta’s top revenue-producing Enterprise Brands, Agency Holding Companies, and Independent agencies • Coached a high-performing team to achieve +7% YoY growth (2022 v 2021) - exceeding Meta’s North America revenue expectations during a period of significant market volatility • Championed digital transformation and proved resilience under pressure by leading a team of senior stakeholders through the ideation and launch of WendyVerse in Meta’s Horizon World (Metaverse), resulting in the first Incredible Metaverse Innovations Award from Meta • Scaled data-driven programmatic sales to represent 42% of total vertical revenue in Q4 2022, yielding +5% revenue growth through consultative business transformation and advanced measurement frameworks • Recruited, hired, promoted, and mentored aspiring leaders who achieved top-tier performance rankings within Meta’s comprehensive performance guidelines and hiring practices • Invested in Meta’s internal community by owning vertical-led initiatives and Meta ERGs