Netherlands
An empathetic marketing leader with 10+ years’ experience in brand and campaign management, (digital) media planning, and marketing analytics and insights. Known for empowering teams and fostering a collaborative environment. Successfully led the establishment of a dynamic brand marketing team, driving campaigns across EMEA. Pioneered digital transformation initiatives, embraced new technologies, and fostered direct strategic partnerships with industry leaders like Google.
Driving brand performance and reporting directly to senior management. Spearheaded the creation of a comprehensive brand marketing team, overseeing multi-million euro campaigns and activations in EMEA. Pioneered digital transformation, consolidating marketing analytics, and establishing a dedicated research team consisting of three analysts. Collaborates directly with strategic partners like Google and Artefact to leverage data and technology for optimal campaign results. Committed to employee empowerment, fostering a culture of growth and ownership.
As a part of the Global Insights team collaborated closely with country marketing teams and the central data team, overseeing a proprietary brand tracking program and media monitoring (Nielsen, Kantar, etc.). Acquired technical expertise in querying databases and visualizing data effectively. Passionate about the impending merger of media with data analytics.
Managed a €10M+ ATL media budget for Takeaway.com brands, achieving significant success in the Polish market and guiding colleagues on effective budget allocation strategies. Developed an integrated video strategy and measurement framework for an in-house multifunctional media team. Negotiated renewed framework agreements with media agencies for TV buying and major OOH vendors for both direct and hybrid purchases. Cultivated strong relationships with key digital media suppliers and research agencies.
Oversaw media planning and coordinated media buying for Pyszne.pl, Takeaway.com’s subsidiary in the Polish market. Conducted cost negotiations and managed relationships with the local media agency and individual media vendors to ensure optimal execution of brand campaigns.
Managed two key accounts, Nestlé’s confectionery division and Froneri, with accountability for strategy and execution in the Polish market. Provided strategic support to the local Nespresso branch, overseeing the implementation of their annual media plans. Worked directly with leading media vendors and partnered closely with the in-house digital media buying team. Responsibilities included developing integrated media strategies, conducting target analysis, providing competitive intelligence, optimizing campaigns, and delivering detailed performance reports to stakeholders.
Directed the development and execution of tactical off- and online media planning for three Nestlé divisions (confectionery, ice cream, and pet food) and Sarantis’s male fragrances segment. Conducted competitive analyses to guide strategic decision-making.
Responsible for media planning and buying (TV, Online Video, Display, Print, Cinema) for Mercedes-Benz and Nestle (Confectionery, Ice-Cream and Pet-food divisions). Preparing competitive and post-buy analyses as well as ad-hoc media reports for the clients. Taking part in planning and implementing annual strategies for several Nestle brands. Supporting New Business Team in the pitch process.
Research support for current recruitment projects, planning and executing a launch-of-the-site campaign of a new online recruitment tool for IT professionals. Responsibilities included creative work and dealing with Polish and international ads brokers as well as creative agencies.