West Palm Beach, Florida, United States
Chief Marketing Officer and executive marketing leader with 20+ years of experience building and scaling revenue-driven marketing engines across B2B & B2C organizations. I specialize in aligning go-to-market strategy, demand generation, brand positioning, AI-driven, data-led marketing systems to deliver measurable pipeline growth, CAC reduction, and enterprise-scale impact. My experience spans Legal / LegalTech, Healthcare / Digital Health, SaaS, FinTech & Financial Services, Insurance, Travel & Hospitality, Sustainability + Energy, PropTech, Web3 / Crypto, and Media. I operate at the intersection of strategy & execution, translating complex products, regulated environments, and fragmented markets into clear narratives and scalable growth systems. KEY ACHIEVEMENTS • Delivered $27B+ in cumulative revenue impact through demand generation, GTM execution, and marketing transformation • Scaled qualified lead volume 500%+ within 90 days through ICP refinement, channel optimization, and AI-enabled attribution • Reduced CAC up to 47% and lowered CPL from four figures to sub-$200 • Increased website conversion rates 220%+ and improved MQL-to-SQL conversion up to 468% • Built and led high-performing marketing, analytics, and growth teams of 50+ • Scaled ARR from $20M to $850M+ by modernizing GTM strategy, integrating advanced AI & analytics infrastructure ENTERPRISE & HIGH-PROFILE EXPERIENCE I have partnered with and delivered growth initiatives for organizations including Google, Samsung, Roche, Humana, Dell, General Electric, Chase, Amazon, Publix, Porsche, the NBA, and the NFL. These engagements required operating at scale, navigating regulated environments, aligning with executive stakeholders, and delivering outcomes measured in revenue, pipeline velocity, and market leadership. HOW I DELIVER I build marketing systems that move quickly from strategy to execution, grounded in data, accountability, and revenue outcomes. My operating model includes: • Go-to-Market and Product Marketing • Revenue Marketing, Demand Generation & ABM • Omnichannel and Performance Marketing • AEO, GEO, SEO, SEM, Paid Media, CRO & Lifecycle Marketing • RevOps alignment across Salesforce, HubSpot, Marketo & CRM ecosystems • AI and ML-driven models for predictive scoring, attribution, LTV/CAC forecasting & optimization • Analytics frameworks tied directly to pipeline, revenue & executive reporting LEADERSHIP I am a people-centered, execution-oriented leader who builds strong teams, develops future leaders, and drives alignment across marketing, sales, product, and analytics.
As Chief Marketing & Operations Officer at PureWave, I lead the integration of marketing strategy, revenue growth, and operational excellence to accelerate the company’s national expansion and market leadership. My role focuses on building a scalable growth engine that aligns brand positioning, demand generation, partnerships, and operational systems to drive measurable business impact. I oversee the development and execution of data-driven marketing initiatives that strengthen brand visibility, increase client acquisition, and expand strategic partnerships across key markets. At the same time, I guide operational strategy to ensure that internal processes, technology infrastructure, and team alignment support sustainable growth and exceptional client outcomes. Working closely with executive leadership, I translate company vision into actionable growth initiatives, leveraging advanced marketing technology, AI-driven insights, and high-performance operational frameworks to improve efficiency, scale revenue, and create long-term enterprise value. Key Focus Areas: • Growth Strategy & Market Expansion • Brand Development & Demand Generation • Revenue Operations & Marketing Technology • Strategic Partnerships & Business Development • Operational Systems & Process Optimization • Cross-Functional Leadership & Team Development
As an Innovation & Market / Marketing Acceleration Strategic Advisor at Strategic Partner Group, I collaborate with a global network of industry experts to help organizations unlock growth opportunities, expand into new markets, and implement forward-thinking business strategies. Working alongside senior advisors with deep expertise in finance, procurement, technology, and enterprise development, I support companies in navigating complex market environments while positioning them for sustainable expansion. My role focuses on advising executive teams on growth strategy, marketing transformation, partnership development, and operational scalability. By combining data-driven insights with innovative go-to-market frameworks, I help organizations strengthen their competitive positioning and accelerate the commercialization of new products, services, and technologies. Through SPG’s international network of strategic partners, we bring together decades of cross-industry experience and global relationships to deliver comprehensive solutions that drive measurable impact for clients across multiple sectors and geographies. Key Focus Areas: • Market Expansion & Strategic Growth Initiatives • Innovation Strategy & Commercialization • Executive Advisory & Strategic Partnerships • Global Business Development • Marketing Transformation & Brand Positioning • Operational & Revenue Acceleration
Spearheading all marketing, business development, advertising, community engagement, and strategic partnerships for a high-performance personal injury law firm serving Palm Beach and Martin Counties. Tasked with modernizing the brand, driving lead generation, and expanding market share through advanced marketing strategy, innovation, and outreach. Implementing AI-enabled growth models that reshape and scale performance. • Scaled qualified lead generation by 500% in the first 90 days through data-informed channel prioritization, media optimization, answer engine optimization (AEO), and local market penetration strategies. • Revamped the firm's brand identity across digital and physical platforms, leading to a 3x increase in local brand recall and a 220% improvement in website conversion rates. • Applied AI-enabled CRM intelligence, intake optimization, and attribution frameworks, reducing client acquisition costs by 47%. • Reduced average cost-per-lead (CPL) from $1,210 to $153 by implementing high-performing landing pages, hyper-localized targeting, AI-native discovery, and referral partner optimization. • Improved MQL-to-SQL conversion rates by 468% through Generative Engine Optimization (GEO), CRM automations, MEO, lead scoring refinement, SXO, LLMO, and targeted email nurture flows.
Leading a team of 50 SaaS professionals in marketing, analytics, AI, data engineering, seo, mobile, social media, content, and automation. Created a cohesive environment, leading to increased employee retention rates, satisfaction, and productivity - scaling revenue increase QoQ. • Built marketing growth-based platforms that scaled infrastructure from $20MM to $800MM+/year in the first six months. • Orchestrated data-driven marketing strategies, resulting in a 900% increase in MQL generation. Implemented advanced analytics and machine learning models to optimize marketing spend by 73%. • Utilized data insights to improve targeting accuracy and boost campaign conversion rates by 51%. • Pioneered adoption of agile marketing methodologies, leading to a 37% reduction in time-to-market. • Increased performance benchmarks by 1000% after just three months of executing the Center of Excellence (CoE) program.
Delivered excellent outcomes, leading 35 professional team members in the development and delivery of integrated business intelligence solutions, resulting in $487MM in additional revenue. Led revenue growth strategies for 800+ clients within the sustainability industries. Incorporated data-driven architecture to build out Antenna’s technology & solutions division. • Implemented omnichannel, full-funnel marketing campaigns for Google, Samsung, and Brainsway. • Developed marketing thought-leadership initiatives that led to partnerships with Meta. • Drove a 130% increase in online visibility and 225% higher conversion rates through holistic digital marketing strategies. • Led growth marketing initiatives, resulting in achieving several national marketing awards for the agency.