Aarhus, Central Denmark Region, Denmark
Darius-Aurel specializes in marketing, strategy, and innovation, with a focus on life with technology in the future. In his role as Associate Professor at Aarhus University, he explores future applications of artificial intelligence, robots, and spatial computing, and their effects on consumers' behavior. Darius-Aurel is passionate about generating actionable insights for research, business, and society, contributing to the development of a more sustainable and human-centric future.
Facilitating interdisciplinary research collaboration and developing innovative educational programs that prepare students for real-world challenges focused on life with technology in the future as well as its impact on society, consumers, and businesses.
Building research and teaching competences in marketing, strategy and innovation with a special interest in consumer responses to innovative technologies.
Leading consumer research on adoption of innovative technologies more broadly, uncovering psychological drivers, mechanisms and boundary conditions.
Collaborating on cutting-edge research at the intersection of consumer behavior and virtual worlds in partnership with the Erasmus Centre for Data Analytics – Expert Practice: Immersive Technologies.
The world's first consumer-based ranking of the most innovative firms in Denmark.
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